Radio Show & Podcast

Each month, the Wharton Future of Advertising Program takes the reins of the weekly Marketing Matters show airing on SiriusXM Channel 111, Business Radio Powered by the Wharton School.

Guests from across the world and a breadth of disciplines including marketing, technology, and academics join radio show host WFoA Executive Director Catharine Hays and occasional co-host Professor Jerry Wind to discuss the changing world of advertising and what shape marketing could and should take for the future. During special “CMO Spotlight” editions, Jenny Rooney, CMO Network Editor at Forbes, joins as bi-monthly co-host.

Listeners can call in to share their thoughts at 1-844-WHARTON (1-844-842-7866) and learn how breakthrough innovations in marketing can apply to their own work.