Publications and Media Mentions

The Wharton Future of Advertising Program (WFoA), launched in 2008 in the SEI Center for Advanced Studies in Management by Jerry Wind and founding executive director, Catharine Hays, is broadly viewed as the preeminent academic institution bridging academia and practitioners to transform the scope, value, and impact of advertising and marketing, with a who’s who Global Advisory board and a growing global network of innovators. 

Conference Reports and Coverage

Knowledge@Wharton

  • Knowledge@Wharton features WFoA’s “Beyond Advertising” – April 2016
  • Knowledge@Wharton article on overcoming ad blockers, co-written by Jerry Wind – December 2015
  • Knowledge@Wharton article on why companies need customer ‘love,’ co-written by Jerry Wind – August 2015
  • Knowledge@Wharton article on leadership styles in the digital age, co-written by Jerry Wind – February 2015
  • Knowledge@Wharton article on serving consumers’ ‘higher needs,’ co-written by Jerry Wind – August 2014
  • Knowledge@Wharton article on new possibilities provided by Social Media, featuring quotes from Jerry Wind – August 2014
  • Knowledge@Wharton article on violence in Super Bowl ads, featuring quotes from Catharine Hays and Jerry Wind – February 2014
  • Knowledge@Wharton feature on Student Panel at WFoA 2013 Annual Meeting – December 2013
  • Knowledge@Wharton article on the Omnicom-Publicis merger, with quotes from Jerry Wind – July 2013
  • Knowledge@Wharton article on Bruce McColl’s discussion of Snickers, brand building and innovation at WFoA’s Empirical Generalizations II Conference – July 2012
  • Knowledge@Wharton covers the 2012 WFoA Super Bowl Tweet Meet – February 2012
  • Knowledge@Wharton profiles Jerry Wind – September 2009

Harvard Business Review Blog Network

WFoA Insights and Impact Reports

Media Features

  • Columbia University interviews Jerry Wind and Catharine Hays for course featuring “Beyond Advertising” – July 2017
  • AMA’s Marketing Hall of Fame inducts Jerry Wind into New York Chapter – May 2017
  • Effie Worldwide names Catharine Hays in new Board of Directors – March 2017
  • Six Pixels of Separation Mirum Podcast host, Mitch Joel, interviews Catharine Hays – January 2017
  • JGA features Jerry Wind and Catharine Hays on why the Future of Retail needs to move beyond advertising – August 2016
  • The Drum interviews Catharine Hays before her Cannes Lions keynote – June 2016
  • CMO.com article by Cheryl Burgess, CEO of Blue Focus Marketing, highlights WFoA’s “Beyond Advertising” – April 2016
  • Admap Magazine shortlists an article by Jerry Wind on meeting the challenge of personalization – April 2016
  • Forbes article by Ad2020 contributor Lisa Colantuono on creative Improv and Marketing – December 2014
  • Forbes CMO Excursion to Wharton, An Examination of Millennial Disruptors – December 2014
  • Forbes CMO Network and WFoA host CMO convention at Wharton – July 2013
  • Forbes article by Ad2020 contributor Lisa Colantuono on Forbes and WFoA’s workshop for CMOs – July 2013
  • Mediajobs responds to Jerry Wind and John Winsor blog post on open innovation – May 2013
  • Forbes CMO Network Editor discusses Advertising 2020 Project – February 2013
  • Post-Advertising Summit article features Jerry Wind and WFoA Funding Sponsor Story Worldwide – April 2012
  • Think With Google discusses Jerry Wind’s approach to the new age of marketing – April 2012
  • The IESE Business School profiles Jerry Wind – May 2010
  • Gian Fulgoni, WFoA Board Member, explains the WFoA in a post at Comscore – October 2009
  • Advertising Age discusses WFoA and the ARF’s findings, and the erosion of “old” advertising – June 2009
  • MIT Sloan Management features Jerry Wind as the winner of the 5th Annual Buck Weaver Award for Marketing – September 2007
  • Milken Institute bio of Jerry Wind – April 2006

Media Mentions

  • AListDaily highlights Catharine Hays’ keynote presentation at Ad:tech New York – November 2017
  • Wall Street Journal quotes Catharine Hays and Jerry Wind on navigating ‘disruption’ in marketing – February 2017
  • Modern Advertising talks to Catharine Hays about Cannes Lions Festival (note: article is written in Chinese) – July 2016
  • Truthdig quotes Catharine Hays in article on customized advertising – July 2016
  • Adweek article by Turner’s Chief Research Officer, Howard Shimmel, cites “Beyond Advertising” – April 2016
  • Chief Content Officer Magazine features WFoA’s 2015 Annual Meeting and reviews “Beyond Advertising” – April 2016
  • Forbes article highlights Jerry Wind’s presentation on IBM’s Watson at 2016 Cannes Lions – January 2016
  • Adweek quotes Catharine Hays in article on attracting corporate talent – October 2015
  • Clickz.com cites Yahoo!/WFoA Native Advertising Framework – November 2014
  • Knowledge@Wharton quotes Catharine Hays in a story on the “Domain Name Land Rush” – May 2014
  • Adweek quotes Catharine Hays in a feature on Mondelez’s Dana Anderson – May 2014
  • Daily Pennsylvanian article on Catharine Hays’ presentation on social impact in advertising at MUSE Student event – April 2014
  • Portland Oregonian article quotes Catharine Hays on Coca-Cola’s “Beautiful” Super Bowl spot – February 2014
  • Forbes.com list of “Must-follow” Twitter accounts includes WFoA – December 2013
  • The Business Times, Singapore, features the partnership between WFoA and Yahoo! – September 2013
  • Business Times article by Ad2020 contributor Kamini Banga speaks with Jerry Wind about innovations in marketing – July 2013
  • Adweek quotes Catharine Hays in article on CEOs with agency backgrounds – June 2013

SuperBowl Tweet Meet Coverage

  • Forbes coverage of the 2012 WFoA Super Bowl Tweet Meet – February 2012
  • Businessweek coverage of the 2012 WFoA Super Bowl Tweet Meet – February 2012
  • All Voices coverage of the 2012 WFoA Super Bowl Tweet Meet – February 2012
  • The Daily Pennsylvanian coverage of the 2012 WFoA Super Bowl Tweet Meet – February 2012
  • Yahoo! coverage of 2012 WFoA Super Bowl Tweet Meet – February 2012

Related Publications by Jerry Wind

See complete publications here.