What We Do

The Wharton Future of Advertising Program acts as a catalyst for deeper insights, bolder innovation, and broader positive impact of “advertising.”

Mission

Inspire, enable, and celebrate a global community of innovators

Publications & Media Mentions

Newsworthy writings and publications

Events

Past and Future Events

Research & Initiatives

Further the WFoA mission and test practical implication models

Sirius XM 111 Radio Show

Marketing Matters and CMO Spotligh

2016/17 Annual Stewardship Report

2008 – 2018 Accomplishments and Impact

The Wharton Future of Advertising Program acts as a catalyst for deeper insights, bolder innovation, and broader positive impact of “advertising.”

With increasingly empowered and skeptical consumers, ongoing proliferation of socialized and digitized media, evolving global economies, and brands becoming one with the actions of their companies and organizations, practitioners and citizens alike are experiencing an industry in transformation. The WFoA program provides a global intellectual hub to challenge prevailing mental models by inspiring, engaging, and bridging academic and practitioner visionaries and innovators from all corners of a broader world of “advertising.”

WFoA offers an ecosystem to inspire, enable, and celebrate all efforts toward a more desirable future of advertising and marketing.