Sirius XM Radio and The Wharton School of the University of Pennsylvania are collaborating on “Business Radio Powered by the Wharton School,” an exclusive, groundbreaking 24/7 channel featuring easily accessible information on a wide range of business topics. From hiring and motivating staff to creating a business plan to raising capital and financing businesses, the channel will be delivered directly by the world’s top business experts and leading minds in business education at The Wharton School.
Business Radio, created exclusively in collaboration with The Wharton School, will air via satellite on SiriusXM channel 111, and through the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at siriusxm.com. Business Radio will feature world-renowned and distinguished professors and alumni as regular weekly hosts, plus executives, entrepreneurs, innovators and other experts as special hosts and guests.
WFoA will kick off their monthly participation in a new weekly radio program Marketing Matters from 5-7pm EST on Wednesday, February 5, 2014. The call-in discussion format will feature industry experts co-hosted by Professor Jerry Wind and WFoA Executive Director Catharine Findiesen Hays. The first episode will be dedicated to insights from Super Bowl XLVIII with special guests Rob Norman (Group M) and Roel de-Vries (Nissan).