As the Panthers and Broncos prepare to go head-to-head in California, advertisers are gearing up to launch their most decadent TV spots. Which ones treat their audience respectfully, and which go for a cheap shot? Which are genuinely surprising and inspiring, and which fall back upon cliché? The Wharton Future of Advertising Program’s esteemed panel of industry experts, Wharton faculty, students and journalists will tackle these questions and more as they respond to the blitz of commercials before and during the Big Game.
WFoA’s Super Bowl Tweet Meet, now in its 6th year, will offer in-the-moment reactions to the ads of Super Bowl 50 with the #WhartonFoA hashtag on Twitter, as well as with post-game evaluation of which ads were most effective, which inspired the most reaction, and picks for “Best Tweet of the Meet” (#BeyondAdvertisingYES). Follow along on Sunday, February 7th on the main Tweet Meet page.