Out of Home Advertising on”Marketing Matters” Sirius XM 111, April 2, 5-7pm

On the April 2 edition of Marketing Matters, Jerry Wind and Catharine Hays discussed the latest trends impacting  Out of Home Advertising, including facial recognition.  Joining them were guests  Joe Cotugno, Partner, Senior Vice President of Client Services, Ayuda Systems; Mikhail Damiani, CEO, BlueBite; and Jacqueline Demchuk, Marketing & Communications Director, OMAC (Toronto).

The Wharton Future of Advertising Program  airs programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. The next edition of Marketing Matters featuring WFoA will address Overcoming Indifference. The show will air on Wednesday, April 30th from 5pm to 7pm. Programs will be rebroadcast throughout the month. Full channel information available here: www.siriusxm.com/businessradio.

Marketing Matters show on Sirius XM 111 discusses Native Advertising

sirius wharton

Professor Jerry Wind and WFoA Executive Director Catharine Hays recently hosted the March 5 edition of Marketing Matters on Business Radio Powered by Wharton, SiriusXM Satellite Radio Channel 111.

The show provided listeners with a primer on Native Advertising: marketing content that appears within a website’s main  content feed and which often resembles the editorial content of that website. Guest Tessa Gould, director of Native Advertising for the Huffington Post, offered her site’s partnership with IBM as a case study in how editorial and marketing content co-exist and are reconciled. Guest Tim Clark, the Head of Brand Journalism at SAP, spoke about SAP’s partnership with Forbes and explained how SAP functions as a “content lab” for material that is then posted as sponsored content on Forbes’ site.  Finally, Bob Garfield, host of NPR’s “On the Media” outlined the news media’s importance as a “third party” in the relationship between advertisers and consumers, and warned that Native Advertising ”only works when it deceives,” and therefore risks weakening the credibility of those who employ it.

The Wharton Future of Advertising Project will air programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. The next edition of Marketing Matters featuring WFoA will air on Wednesday, April 2nd from 5pm to 7pm. Programs will be rebroadcast throughout the month. Full channel information available here: www.siriusxm.com/businessradio

Super Bowl XLVIII: Lessons for Advertisers

Catharine and Jerry on SiriusXM Business Radio Powered by Wharton

Catharine and Jerry on SiriusXM Business Radio Powered by Wharton

Despite the drastic changes that are transforming the industry, advertisers continue to spend enormous—and growing—sums to be a part of the national conversation by advertising during the Super Bowl. Professor Jerry Wind and WFoA Executive Director Catharine Hays co-hosted their first Sirius XM radio show on Wednesday, February 5, 2014, as part of the weekly series Marketing Matters on Business Radio Powered by The Wharton School to discuss the advertising world’s biggest and most anticipated event.

Three guests provided unique perspectives: WFoA GAB member Rob Norman (Chief Digital Officer Global, GroupM) provided some of the media context for 2014 Super Bowl advertisers (including coining the term “Hoaming” to describe “roaming at home”); Matthew McCarthy (Senior Marketing Director, Unilever) discussed Axe’s Super Bowl ad and related campaign strategy; finally, WFoA GAB member Roel de-Vries (Global Head of Marketing, Communications & Brand Strategy, Nissan) discussed the reasons behind Nissan’s decision not to advertise in the Super Bowl this year.

After 2013 marked the unofficial debut of real-time advertising via twitter, many brands established social media command centers in hopes of duplicating Oreo’s real-time feat of breaking through the social media chatter. But without any big moments this year to respond to or discuss, advertisers resorted to chatting amongst themselves about what has always dominated the cultural conversation: the television ads.

Key takeaways from the discussion (which is rebroadcast throughout the month and available for streaming) include:

  • Live sporting events like the Super Bowl are still one of the few ways to reach large, diverse audiences, relevant to both big budget advertisers who need to sustain cultural relevancy and smaller brands who are looking to make a statement
  • The new advertising ecosystem includes pre-, during, and post-Super Bowl exposure and interactions through all touch points.
  • While some advertisers pre-released entire ads, some released teasers, and some did no pre-release, the comparative effectiveness of each strategy has not been determined
  • Smaller businesses (e.g. resellers of Microsoft products) can find ways to draft off the noise created by the ads before the moment “goes cold” by taking advantage of social media
  • If a brand decides to advertise on the Super Bowl, they have to: be crystal clear about their message and objectives so as not to squander the enormous visibility and opportunity; stay focused on their own outcomes and not get distracted by the other advertisers’ strategies; use the television ad as a launching pad for a continuing conversation
  • Targeting is important but there are many facets to Super Bowl audiences where brands can find relevance; TurboTax‘s ad is a good example
  • The jury is still out on the impact of second and third-screen devices, though how viewers use other media in complementary and concurrent ways is a huge behavioral change that will likely have greater future impact

WFoA to Analyze Super Bowl Ads on Sirius Radio Debut February 5

sirius whartonThe heat of buffalo-wing sauce may be fading from America’s lips, but questions about the Super Bowl and its ads linger:  What effect did social media have on this year’s ads and on viewers’ perceptions of them? What did advertisers do differently this year, and what tactics and techniques paid off? What happens to second-half ad placements when the game is a blowout?

Tune in when the Wharton Future of Advertising Program makes its debut on Business Radio Powered by Wharton, SiriusXM Satellite Radio Channel 111 this Wednesday, February 5 from 5pm to 7pm. On Marketing Matters, Professor Jerry Wind and WFoA Executive Director Catharine Hays will analyze the Super Bowl ads with special guests:

  • Roel de Vries, Nissan’s Global Head of Marketing, Communications and Brand Strategy;
  • Rob Norman, Chief Digital Officer Global of GroupM;
  • Matthew McCarthy, Senior Marketing Director, Axe.

Listeners can  join the discussion during the show by calling in at  1-844-Wharton (1-844-942-7866).

The Wharton Future of Advertising Project will air programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. Programs will be rebroadcast throughout the month. Full channel information available here: www.siriusxm.com/businessradio

 

 

WFOA co-hosting with GroupM during MEME Week

memeweekWFoA is excited to be partnering with Global Advisory Board member Phil Cowdell, President of Client Services for GroupM–one of the world’s leading media investment management firms–to host Strategy Day during the inaugural MEME Week Conference. MEME is the “MUSE E-Marketing and Engagement” week, the first digital marketing-focused initiative at UPenn run entirely by students. Students are invited to participate at events held each evening from February 24-28, 2014.
Joining Phil Cowdell and Catharine Findiesen Hays, WFoA Executive Director, on the panel will be Hayes Roth, CMO of Landor. Together they will lead a highly interactive workshop exploring the topic of “strategy” in digital marketing. We welcome you to join us in our discussion on February 27th from 6 – 7:30 pm.

4th Annual Wharton Super Bowl Tweet Meet Sunday, February 2

The 4th Annual Wharton FoA Super Bowl Tweet Meet was held on Sunday, February 2. An esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa 1658 times. We used the insights and reactions to the ads through these tweets to determine the successes and failures of this year’s Super Bowl ads and why.

Scroll through the live twitter stream here and join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag.

The RAVES criteria was used to rate each ad from 1 (no RAVE) to 10 (very RAVE). RAVES stands for Relevance/Respect, Actionable, Valued, Experience and Surprise/Story. According to the Tweet Meet, the 2014 Winning  Super Bowl Ads are as follows with their score, RAVES description and related tweets.

1. Coca Cola “America the Beautiful” (9.1): Relevant with a strong universal message and valuable and experiential.

Anthony Kalamut @SouthsideAdGuy: LOVED IT @BigBuzzKev Coke “America” 8/10 on strategy, nostalgic, relevant, embrace #Diversitity speaks to everyone (close to it) #whartonFOA

Kelly O’Keefe @kellyokeefe: Coke doing an ad only Coke can do and doing it great. Happiness. Music. Globalism. Hits all the key points.

2. Microsoft “Empowering” (8.5): Valued because of an inspiring message and a moving and inspirational story.

Tom Morton @tommorton: Applause for Microsoft. Empowering Us All is a clunky line, but what they showed was inspiring 8/10 #superbowl #whartonfoa

Antony Kalumut @SouthsideAdGuy: Mircosoft “Technology Can Unite Us”… WOW Saints Steve Gleason inflicted with ALS Very inspirational spot 9/10 #WhartonFOA

3. Chevy “Life” (8.2): Experiential and “human” and the value comes from social impact.

Winston Binch @winstonbinch: Chevy #PurpleRoads: 9. win. simple, human, emotionally powerful, brand doing good on a big stage #whartonfoa

Anthony Kalamut @Southsideadguy: WOWzer Chevy way to #PayForward Well done 10/10 emotional factor. WOW #WhartonFOA

4. Budweiser “A Hero’s Welcome” (8.1): An experiential story

Adam Wohl @adamwohl: #WhartonFOA Simple. Perfect.  Budweiser. (Like Coke with Alcohol)

Some other ads that are worthy of honorable mentions include Bank of America, Microsoft, Radio Shack and Audi. Let’s see what 2015 has in store for us!

Catharine Hays to be Guest Judge for Nielsen Case Competition

WFoA Executive Director Catharine Findiesen Hays will join a panel of guest judges on Friday, January 31st in a day-long case competition at the University of Pennsylvania sponsored by Nielsen. UPenn student teams will compete against one another to address a real-world business issue on behalf of Mars, one of Nielsen’s major manufacturer CPG clients.

The three other guest judges will be:
Tim Schiller, Nielsen VP, Client Group Director, Mars
Joe Laranjeiro, Nielsen Associate Client Director, Mars
Dhruti Patel, Mars Senior Manager, Strategy and Insights Group

Catharine was invited to participate by competition organizer Dina Liu (Media Analytics Client Insights, Nielsen) a recent alum who will also be helping WFoA launch its alumni network for those active and interested in how the future of “advertising” is unfolding.

Wharton Business Radio Debut on Sirius XM Channel 111

sirius logo

Sirius XM Radio and The Wharton School of the University of Pennsylvania are collaborating on “Business Radio Powered by the Wharton School,” an exclusive, groundbreaking 24/7 channel featuring easily accessible information on a wide range of business topics.  From hiring and motivating staff to creating a business plan to raising capital and financing businesses, the channel  will be delivered directly by the world’s top business experts and leading minds in business education at The Wharton School.

Catharine and Jerry on SiriusXM Business Radio Powered by Wharton

Catharine and Jerry on SiriusXM Business Radio Powered by Wharton

Business Radio, created exclusively in collaboration with The Wharton School, will air via satellite on SiriusXM channel 111, and through the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at siriusxm.com. Business Radio will feature world-renowned and distinguished professors and alumni as regular weekly hosts, plus executives, entrepreneurs, innovators and other experts as special hosts and guests.

WFoA will kick off their monthly participation in a new weekly radio program Marketing Matters from 5-7pm EST on Wednesday, February 5, 2014. The call-in discussion format will feature industry experts co-hosted by Professor Jerry Wind and WFoA Executive Director Catharine Findiesen Hays. The first episode will be dedicated to insights from Super Bowl XLVIII with special guests Rob Norman (Group M) and Roel de-Vries (Nissan).

GAB Annual Meeting 2013: Thoughts on the Future of Advertising and Creating the Advertising 2020 Coursera Course

Sponsor SignThe Wharton Future of Advertising Program’s 2013 Annual Global Advisory Board Meeting was held in Philadelphia on Wednesday, November 6 and Thursday, November 7, 2013 at Van Pelt-Dietrich Library’s Special Collections Center at the University of Pennsylvania.

The meeting kicked off with a reception on Wednesday evening, which included GAB members, special guests, as well as a selection of Penn students. Guests enjoyed drinks and appetizers before hearing from a panel comprised of students who applied for the chance to discuss their views on what advertising could or should look like in the future.

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GAB members engage with student panelists.

From L to R: student panelists Junia Zhang, Katlyn Grasso, Sara Sodine, Janina Lagemann-Doné, Hunter Horsley, and moderator Imran Cronk, WFoA Student Research & Admin Assistant

From L to R: student panelists Junia Zhang, Katlyn Grasso, Sara Sodine, Janina Lagemann-Doné, Hunter Horsley, and moderator Imran Cronk

Kevin Werbach at reception

Kevin Werbach* and Chris Yeh

Wed table setting

Following the panel, GAB members, special guests, and students enjoyed dinner, with a presentation given by Lynne Farrington, Curator of Printed Books for the Rare Book and Manuscript Library at the University of Pennsylvania, on a selection of historical advertising documents, or “What can we learn from a mid-nineteenth-century British paper bag? Introduction to the Van Pelt Special Collection.” Kevin Werbach, Associate Professor of Legal Studies and Business Ethics at the Wharton School, Founder of Supernova Group, and Coursera Instructor of “Gamification” presented “Lessons and Advice from Gamification and Coursera,” an introduction to MOOCs (Massive Open Online Courses). During dinner, each table discussed how key themes on the future of advertising would be best integrated into a MOOC and then presented their ideas to the group.

The meeting recommenced on Thursday morning with “WFoA Directors’ Report and Discussion: WFoA Year in Review and 2014-15 Priorities” presented by Catharine Findiesen Hays, WFoA Executive Director, followed by “Workshop to Co-Create the Wharton Coursera Course on the Future of Advertising,”  by Jerry Wind, Director, SEI Center for Advanced  Studies in Management.

Board members and guest executives gave brief presentations on the following topics: Consumers, Consumer Insights, & Social (aka People); Brands and Branding; Devices, Screens, & Mobility; Content; Organizational Competencies & Transformation; and the Talent Mandate.

  • Alan Hallberg, Corporate VP/CMO, RF Micro Devices
    Alan Hallberg, Corporate VP/CMO, RF Micro Devices
  • Catharine Hays, Executive Director, The Wharton Future of Advertising Program, and other GAB attendees take a mid-afternoon break.
    Catharine Hays, Executive Director, The Wharton Future of Advertising Program, and other GAB attendees take a mid-afternoon break.
  • John Winsor, CEO and Co-Founder, Victors and Spoils (Left); and Vaasu Gavarasana, APAC Chief Evangelist/Trade Marketing, Yahoo! Asia Pacific
    John Winsor, CEO and Co-Founder, Victors and Spoils (Left); and Vaasu Gavarasana, APAC Chief Evangelist/Trade Marketing, Yahoo! Asia Pacific
  • Rosemarie Ryan, Co-Founder & Co-CEO, Co:Collective, presents “Building Your Story into Your Business”
    Rosemarie Ryan, Co-Founder & Co-CEO, Co:Collective, presents “Building Your Story into Your Business”
  • Karsten Koed, Managing Partner and Chairman, Gorm Larsen & Zornig, presents“Time for Outrage!”
    Karsten Koed, Managing Partner and Chairman, Gorm Larsen & Zornig, presents“Time for Outrage!”
  • Celia Berk, Chief Talent Officer, Young & Rubicam Group, (Left); and Belle Frank, EVP/Director, Brand Planning, Young & Rubicam Group
    Celia Berk, Chief Talent Officer, Young & Rubicam Group, (Left); and Belle Frank, EVP/Director, Brand Planning, Young & Rubicam Group
  • Tom Morton presents on Overcoming Consumer Indifference
    Tom Morton presents on Overcoming Consumer Indifference
  • Tom Morton, Head of Strategy and Associate Partner, Goodby, Silverstein & Partners presents “Overcoming Indifference: A Critical Theme for the Future of Advertising”
    Tom Morton, Head of Strategy and Associate Partner, Goodby, Silverstein & Partners presents “Overcoming Indifference: A Critical Theme for the Future of Advertising”
  • Max Kalehoff, SVP Marketing, SocialCode presents “When Content Becomes the Ad”
    Max Kalehoff, SVP Marketing, SocialCode presents “When Content Becomes the Ad”
  • Terry Young, CEO & Founder, Sparks & Honey, presents “6 Trends to Watch”
    Terry Young, CEO & Founder, Sparks & Honey, presents “6 Trends to Watch”

Participants:

Steve Adams, Director, Program Management, Expedia
Douglas Alexander, President, ICG
Paul Bascobert, President, Bloomberg BusinessWeek
Soren Beck, Director & Partner, Gorm Larsen & Zornig
Celia Berk, Chief Talent Officer, Young & Rubicam Group
Thomas Burkhardt, VP of Global Marketing, Calvin Klein, COTY
Patti Clifford, Global Chief Talent Officer, Havas Worldwide
Phil Cowdell, President Client Services, GroupM
Amy-Willard Cross, Editor, Vitamin W Media
Richard D’Amico,* Deputy Marketing Director, IKEA
Mike Donahue, EVP, 4As
Diana Drake,* Managing Editor, Knowledge@Wharton
Russell Dubner, President, Edelman NY
Rachael Feigenbaum, Director Programming and Leadership Skills, The ARF
Belle Frank, EVP/Director, Brand Planning, Young & Rubicam Group
Vaasu Gavarasana, APAC Chief Evangelist/Trade Marketing, Yahoo! Asia Pacific
Megan Gillespie, Associate Director, SEI Center for Advanced Studies in Management, The Wharton School
Julia Gometz, Founder, The Brandful Workforce
Gillian Graham, CEO, Institute of Communication Agencies
Alan Hallberg, Corporate VP, CMO, RF Micro Devices
Catharine F. Hays, Executive Director, WFoA
Max Kalehoff, SVP, Socialcode
Karsten Koed, Director & Managing Partner, Gorm Larsen & Zornig
Christian Kugel, VP Consumer Analytics & Research, AOL
Denise Larson, Principal and Co-Founder, NewMediaMetrics
Garrett MacDonald, VP Strategic Sales, Airpush
Jarvis Mak, SVP Customer Success, Rocket Fuel
Mark Morris, International Partner, The FiftySeven
Tom Morton, Head of Strategy and Associate Partner, Goodby Silverstein & Partners
Joseph T. Plummer, President, Sunstar Foundation
Chuck Porter, Chairman, CP + B
Randall Ringer, Founder, Verse Group
Gary Reisman, Principal and Co-Founder, NewMediaMetrics
Alexa de los Reyes, Associate Director, WFoA
Rosemarie Ryan, Co-founder, Co-CEO, Co: collective
Shay Sasson, Visual Domains
Laura G. Schuntermann, VP Marketing, Magellan Heatlh
Paul Sethi, CEO, REDBOOKS
Tariq Sharif, VP Marketing, Dun & Bradstreet
Yoav Shefi,** Founder & CEO, Visual Domains
Andres F. Siefken, CMO, Daymon Worldwide
Holden Steinberg, VP, NearWoo
Mark Stewart, EVP & Chief Strategy Officer, Townsquare Media LLC
Michelle Taite, Global Brand Development Manager, Unilever
Kip Voytek,** SVP, Director of Innovation, MDC Partners
Kevin Werbach,* Assistant Professor of Legal Studies and Business Ethics, The Wharton School; Founder, Supernova
Jerry (Yoram) Wind, Lauder Professor of Marketing, The Wharton School, Director, SEI Center for Advanced Studies in Management
John Winsor, CEO and Co-Founder, Victors and Spoils
Chris Yeh, VP Marketing, PB Works
Terry Young, CEO & Founder, Sparks & Honey

*attended Wednesday November 6 only
**attended Thursday November 7 only

Agenda:

Wednesday, November 6

Location: Van Pelt Library Special Collections Center, 6th Floor; The Wharton School, The University of Pennsylvania; 3420 Walnut Street, Philadelphia, PA

5:30pm Reception & Welcome
Jerry Wind, The Lauder Professor, Professor of Marketing, The Wharton
School; Director, SEI Center for Advanced Studies in Management
Catharine Findiesen Hays, Executive Director, WFoA
Thoughts on the Future of Advertising from Gen Z
Selected Wharton & Penn Students
Hosted by WFoA Student Research Assistants: Imran Cronk, Raina Dhir, Zak Knudson, Kaitlin Leung
7:00pm Setting the Context
  “What can we learn from a mid-nineteenth-century British paper bag?
Introduction to the Van Pelt Special Collection”
Lynne Farrington, Curator of Printed Books, Rare Book and Manuscript Library, University of Pennsylvania
“Lessons and Advice from Gamification and CourseraKevin Werbach, Associate Professor of Legal Studies and Business Ethics, Wharton; Founder, Supernova Group; Coursera Instructor, Gamification
7:45pm Dinner and Table Discussions
8:45pm Presentations of Table Summaries and Discussions
   
9:00pm Adjourn
   

 

Thursday, November 7

Location: Van Pelt Library Special Collections Center, 6th Floor; The Wharton School, The University of Pennsylvania; 3420 Walnut Street, Philadelphia, PA

8:30am       Continental Breakfast
9:00am Introductions WFoA Directors’ Report and Discussion: WFoA Year in Review and 2014-15 Priorities
Catharine Findiesen Hays
9:30am Workshop to Co-Create the Wharton Coursera Course on the Future of “Advertising”
Jerry Wind
10:30am Break
10:45am Participant Presentations and Discussion
Consumers, Consumer Insights & Social (aka People)
Andres F. Siefken, CMO, Daymon Worldwide, “The Advertising Shift”
Amy-Willard Cross, Editor, Vitamin W Media, “Surprise!! The Market IS Women…they are not a niche but can be your best customers and advocates”
Belle Frank, EVP/Director, Brand Planning, Young & Rubicam Group, “You Can’t Flip an Egg With A Wrench: How to Find the Right Research Tools for Creative Development and Impact Measurement”
Jarvis Mak, SVP Customer Success, Rocket Fuel, “Artificial Intelligence in Digital Advertising”
11:15am Participant Presentations and Discussion
Brands and Branding
Tom Morton, Head of Strategy and Associate Partner, Goodby,
Silverstein & Partners, “Overcoming Indifference: A Critical Theme for the Future of Advertising”
Michelle Taite, Global Brand Development Manager, Unilever, “The New VIP in Town: Creative Strategies to Activating Brandvocates”
Doug Alexander, President, ICG, “Brands and Consumers: Content as Social Glue”
Alan Hallberg, CVP, CMO, RF Micro Devices, “Semiconductors”
Vaasu Gavarasana, APAC Chief Evangelist/Trade Marketing, Yahoo! Asia Pacific, “The Two Layers of Marketing Communications Integration”
Christian Kugel, VP, Consumer Analytics and Research, AOL, “Consumer Insights from the 7 Shades of Mobile Research”
 12:30pm Lunch & Tech for Dessert
Yoav Shefi and Shay Sasson, Visual Domains, “The Potential of Disruptive Technology”
1:30pm Participant Presentations and Discussion
Devices, Screens, & Mobility
Garrett McDonald, VP Strategic Sales, Airpush, “Rich Media and Native Advertising”
Joseph T. Plummer, President, Sunstar Foundation, “US Mobile Marketing Economic Impact Study for MMA”
2:00pm Participant Presentations and Discussion
Content
Chris Yeh, VP Marketing, PBWorks, “The Future of Advertising is Content”
Denise Larson, Principal and Co-Founder, NewMediaMetrics, “Follow You. Follow Me.”
Terry Young, CEO & Founder, Sparks & Honey “6 Trends to Watch”
Mark Stewart, EVP, Chief Strategy Officer, Townsqaure Media Group, “Fresh is the New Frequency, Relevance is the New Reach”
Max Kalehoff, SVP Marketing, SocialCode, “When Content Becomes the Ad”
Rosemarie Ryan, Co-Founder & Co-CEO, Co:Collective, “Building Your Story into Your Business”
2:40pm  Break
2:50pm Participant Presentations and Discussion
Organizational Competencies & Transformation
Phil Cowdell, President Client Services, GroupM, Imagining a Next-Generation Agency”
Karsten Koed, Managing Partner and Chairman, Gorm Larsen & Zornig, “Time for Outrage!”
3:00pm The Talent Mandate
Patti Clifford, Global Chief Talent Officer, Havas Worldwide
3:30pm 4:00pm Wrap Up and What’s Next - Adjourn

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WFoA Featured in Cannes Lions Highlights Video

Screen Shot 2013-07-29 at 5.45.35 PMJerry Wind, Lauder Professor and Director of the SEI Center for Advanced Studies in Management at the Wharton School, and Catharine Hays, Executive Director at the WFoA Program, were invited to host a seminar at the 2013 Cannes Lions Festival where they shared insights from the Advertising 2020 project. The project was a great success, delivering viewpoints from over 200 academics and industry leaders.

The Advertising 2020 project was featured in the “Cannes Lions TV: Highlights from Day 7” video. In this video, Dr. Wind asked the audience to challenge their mental models in order to open their minds to even more advertising opportunities. He also encouraged the audience to change their own mental models in regards to experimentation, big data, extended innovation, and more. 

Please click here to view the video.