The heat of buffalo-wing sauce may be fading from America’s lips, but questions about the Super Bowl and its ads linger: What effect did social media have on this year’s ads and on viewers’ perceptions of them? What did advertisers do differently this year, and what tactics and techniques paid off? What happens to second-half ad placements when the game is a blowout?
Tune in when the Wharton Future of Advertising Program makes its debut on Business Radio Powered by Wharton, SiriusXM Satellite Radio Channel 111 this Wednesday, February 5 from 5pm to 7pm. On Marketing Matters, Professor Jerry Wind and WFoA Executive Director Catharine Hays will analyze the Super Bowl ads with special guests:
- Roel de Vries, Nissan’s Global Head of Marketing, Communications and Brand Strategy;
- Rob Norman, Chief Digital Officer Global of GroupM;
- Matthew McCarthy, Senior Marketing Director, Axe.
Listeners can join the discussion during the show by calling in at 1-844-Wharton (1-844-942-7866).
The Wharton Future of Advertising Project will air programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. Programs will be rebroadcast throughout the month. Full channel information available here: www.siriusxm.com/businessradio