WFoA is excited to be partnering with Global Advisory Board member Phil Cowdell, President of Client Services for GroupM–one of the world’s leading media investment management firms–to host Strategy Day during the inaugural MEME Week Conference. MEME is the “MUSE E-Marketing and Engagement” week, the first digital marketing-focused initiative at UPenn run entirely by students. Students are invited to participate at events held each evening from February 24-28, 2014.
Joining Phil Cowdell and Catharine Findiesen Hays, WFoA Executive Director, on the panel will be Hayes Roth, CMO of Landor. Together they will lead a highly interactive workshop exploring the topic of “strategy” in digital marketing. We welcome you to join us in our discussion on February 27th from 6 – 7:30 pm.