For Practitioners

“Our participation on the WFoA advisory board brings more value to our agency and our people than any trade association, seminar, or training course I know of or could imagine. We get access to the best minds in marketing; visibility for our own best ideas; stimulation and knowledge for our senior people.” – Kirk Cheyfitz, CEO + Chief Editorial Officer, Story Worldwide

We invite practitioners to:

  • Contribute a unique perspective to our Advertising 2020 Project
  • Become a Research Partner to investigate one of our Priority Topics
  • Propose a new topic for investigation
  • Propose a case study on an innovative advertising initiative
  • Co-design an experiment to generate understanding into what works and what doesn’t in the digital age
  • Sponsor an event or initiative
  • We’d love to hear your ideas!