What are the potential positive social impacts of advertising? How and why are advertisers creating winning strategies for their bottom line, their customers, and society?
WFoA seeks to explore these questions via:
- Advertising 2020: What could/should advertising be in 2020? What should we do now for that future?
- At the 2012 annual meeting of the WFoA Global Advisory Board, “Social Impact, Advertising 2020, and Recent Innovations,” special guest David Jones, CEO of Havas, kicked off the meeting with a discussion of his recent book, Who Cares Wins: Why Good Business is Better Business.
- Catharine Hays spoke in April 2014 at “Should Advertising Have a Conscience,” an event organized by the Wharton undergraduate marketing club MUSE.