What could advertising look like in the future?
As I walked into the bathroom, the body scanning sensors could tell I had a rough night. Sure enough, looking into the mirror, it displayed an ad for Tylenol (extra strength) which was dynamically inserted as sponsor of my morning sports video highlights. In addition, a coupon offer from Nabob coffee was presented along with my daily agenda which I dropped into my mobile watch.
My automated home system had already connected with Google self-drive and ordered me a car. Since I had scored over 1000 points last month based on my social sharing activity, I received an offer to try one of three new breakfast items from a sponsor, Tim Hortons, with the caveat to “please share your thoughts on the breakfast crab cake sandwich with your social network”. I devoured the greasy delight which was delivered with my vehicle, in the back seat of my selfie-car as we drove towards the city.
The personalized ads that rose from the ether as I looked out the window were personalized and obviously behaviorally driven with time and place considered. I somewhat regretted renting access to my personal data profile (purchases, preferences, geo location, content consumed, real time body monitoring) but I needed the financial boost.
When I selected quiet, contemplative music for the drive, I wasn’t surprised when the “brought to you by” sponsors were a spa and a yoga studio; both offered same week specials if booked within an hour and a voice link to testimonials from “friends” within my own social graph.
When we got closer to my destination, I voice activated my new Oakley glasses (powered by Samsung glass) to access the background notes and statistics for my upcoming meeting.
Once there and in the Google collaboration holideck with 5 others; connected to the global team (another 12) we used voice, gesture, touch screen tech to share, move, grab, iterate on ideas, designs, models (which we 3D printed) for the proposed Olympic Stadium design for the Toronto 2028 games.
On the way home later I received several invitations along the way to stop or to order dinner for home delivery all based on known preferences, what I ate yesterday, my bio read for today, with ratings from within my social sphere. I decided on delivery (noodles); and once home, decided I needed a good laugh, so asked my virtual video concierge for all Academy Award winning comedies of the last decade, along with ratings by friends and also asked to see if anyone wanted to co-view and connect this evening.
I caught up on sports headlines and when the downhill skiing results were shown, it gave me a reminder so I linked into the local ski store to book a sharpening/wax and read some testimonials on a new ski boot used by one of the competitors. Not surprisingly, the next ad served was for a last minute deal at Mount Tremblant, with video links to live hill cams for ski conditions and a music video for a band playing at the resort that weekend. I booked immediately with my mobile phone/wallet and shared out my plan to see if I could get some friends to tag along. (3 booked that hour!).
While watching the comedy film, I was on twitter and received sponsored twitter amplify comedy shorts; both out-takes from the movie I was watching and best of clips from the actors other work.
I ended the day in bed with my e-book, reading a few pages to me, along with sharing tomorrow’s weather (brought to you by Chanook winter Tires – must mean overnight snow), and any key meetings on my calendar (a reminder from Timex).