Alain Heureux – Advertising 2020

Alain Heureux, President & CEO, IAB Europe

In 2020 Advertising will still be based on Emotions but much more efficient thanks to Technologies and Data : the holy grail Reaching the Right People at the Right Place on the Right Moment with the most Relevant and Engaging message should become achievable…based on a Trustful Dialogue!

Getting there we’ll need to rethink our marketing and communication practices starting with formats, standards, measurement and pricing but more fundamentally with a Framework of Regulation and Self-Regulation developing a Level Playing Field for the Industry and a Transparent Trustful Environment for the Consumer!