Aired April 2, 2014
WFoA’s latest Marketing Matters radio show introduced Innovations in Out of Home Advertising. Three guests discussed the latest trends impacting OOH, including facial recognition. Guests included: Joe Cotugno, Partner, Senior Vice President of Client Services, Ayuda Systems; Mikhail Damiani; CEO, BlueBite; and Jacqueline Demchuk, Marketing & Communications Director, OMAC (Toronto).
The Wharton Future of Advertising Project will air programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. The next edition of Marketing Matters featuring WFoA will address Overcoming Indifference with guests Tom Morton and Alan Hallberg. The show will air on Wednesday, April 30th from 5pm to 7pm. Programs will be rebroadcast throughout the month. Full channel information available here: http://businessradio.wharton.upenn.edu/