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“Marketing Matters:” The Lighter Side of the Dark Side

Our September 13 Marketing Matters show featured leaders in technology, artificial intelligence (AI), and marketing.  WFoA Executive Director and Marketing Matters host, Catharine Hays, had the pleasure of speaking with Andrew Malcolm (Chief Marketing Officer, Evernote), Oren Etzioni (Chief Executive

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“Marketing Matters”: AI and Creativity

Aired August 2, 2017 This week on Marketing Matters, Executive Director Catharine Hays was joined by marketers leading the way in creative uses of artificial intelligence, more commonly known as AI. Or Shani (CEO and Founder, Adgorithms), Winston Binch (Chief

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“Marketing Matters”: Neuromarketing

Aired May 31, 2017 On this episode of Marketing Matters, WFoA Executive Director Catharine Hays welcomed leaders in science and business to discuss the confluence of neuroscience and marketing.  Dr. Carl Marci (Chief Neuroscientist, Consumer Neuroscience Division, Nielsen), Kyle Nel

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