News

ANA Magazine on ‘The Case for Training’

This month’s ANA Magazine includes an article titled ‘The Case for Training,’ which looks at the changing learning structure of the marketing workspace. As new jobs are…Read More »

Marketing Matters Talks to Forbes CMOs 2.0

On the latest broadcast of Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WFoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Editor Forbes CMO,…Read More »

WFoA 2014 Annual Meeting: Ad2020 in a Sentence

At the WFoA 2014 Annual Meeting (October 22-23), participants and invitees were invited to answer in one bold, brief statement: What could/should advertising look like in…Read More »

WFoA 2014 Annual Meeting Report

In late 2014, the Wharton Future of Advertising Program hosted its Annual Meeting at the University of Pennsylvania’s Huntsman Hall. Over 50 executives from the worlds of advertising, marketing,…Read More »

Marketing Matters: Interviews with CMOs and Brand Builders Part II

On the next WFoA broadcast on Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WfoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Forbes CMO,…Read More »

Marketing Matters Meets R/GA to Discuss the Connected Age

“R/GA recognized the significance of the intersection of design, technology, and marketing very early on,” explains Chris Stutzman, the advertising firm’s Managing Director of Business Transformation.…Read More »

“Marketing Matters” Connects With R/GA to Explore Advertising in the Connected Age

On the next WFoA broadcast on Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, we welcome four stars of advertising company R/GA, named Ad…Read More »

Super Bowl Tweet Meet 2015 Results

The Wharton Future of Advertising Program held its  5th Annual Tweet Meet on Sunday, February 1. WFoA Global Advisory Board Members, advertising and media executives, students…Read More »

WFoA Super Bowl Tweet Meet 2015

As the Seahawks and the Patriots prepare to face each other in Arizona, advertisers are prepping their most lavish TV spots, and the Wharton Future of Advertising Program’s esteemed…Read More »

Marketing Management Matters: Interviews with CMOs and Brand Builders on Sirius XM 111

“The first thing I did was take TV off the table [when I arrived at Converse],” explains guest Geoff Cottrill, VP of Brand Segments for Converse,…Read More »