News

Marketing Matters: Interviews with CMOs and Brand Builders Part II

On the next WFoA broadcast on Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WfoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Forbes CMO,…Read More »

Marketing Matters Meets R/GA to Discuss the Connected Age

“R/GA recognized the significance of the intersection of design, technology, and marketing very early on,” explains Chris Stutzman, the advertising firm’s Managing Director of Business Transformation.…Read More »

“Marketing Matters” Connects With R/GA to Explore Advertising in the Connected Age

On the next WFoA broadcast on Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, we welcome four stars of advertising company R/GA, named Ad…Read More »

Super Bowl Tweet Meet 2015 Results

The Wharton Future of Advertising Program held its  5th Annual Tweet Meet on Sunday, February 1. WFoA Global Advisory Board Members, advertising and media executives, students…Read More »

WFoA Super Bowl Tweet Meet 2015

As the Seahawks and the Patriots prepare to face each other in Arizona, advertisers are prepping their most lavish TV spots, and the Wharton Future of Advertising Program’s esteemed…Read More »

Marketing Management Matters: Interviews with CMOs and Brand Builders on Sirius XM 111

“The first thing I did was take TV off the table [when I arrived at Converse],” explains guest Geoff Cottrill, VP of Brand Segments for Converse,…Read More »

The 26th Shopping Day Before Christmas: Small Business Saturday, AmEx, and Etsy

The post-Thanksgiving shopping weekend looms like a monolith on retailers’ calendars—American consumers were projected to have spent more than $50 billion over the period from November…Read More »

WFoA 2014 Annual Meeting: Most Important Insights and Innovation of 2014, Priority Topics for 2015, Bold Visions for 2020

The Wharton Future of Advertising Program’s 2014 Annual meeting took place in Philadelphia over Wednesday, October 22 and Thursday October 23, bringing over 50 figures from…Read More »

“Marketing Matters” Looks Toward 2015 with MDC Partners, Doner and RedScout

Advertising Week in  New York City is an “Opportunity to kick off the new year,” as MDC Partners Chairman and CEO Miles Nadal puts it. With…Read More »

Ad Week, and the 64 Weeks Afterward: WFoA on “Marketing Matters” Looks Ahead to 2015 with Miles Nadal and MDC Partners

With Advertising Week set to arrive shortly in New York,  the upcoming October 1 edition of WFoA on Marketing Matters will look ahead to 2015 and take in the key…Read More »