Marketing Matters CMO Spotlight: The Ad Campaign Revolution

This week CMO Spotlight—a monthly edition of Marketing Matters—explored how the concept of the ad campaign is being redefined. Executive Director Catharine Hays and co-host Jenny…Read More »

CMO Spotlight: Reinvention & Relevance

This week, Marketing Matters tackled a theme close to every contemporary marketing practitioner’s heart: reinvention and relevance. Continuing their CMO Spotlight sessions, Executive Director Catharine Hays…Read More »

Marketing Matters CMO Spotlight: Talent Today

In the second edition of Marketing Matters’ monthly “CMO Spotlight,” WFoA Executive Director Catharine Hays and co-host Jenny Rooney, editor of Forbes CMO, explored the question…Read More »

Marketing Matters CMO Spotlight: Start-Up Mentality

On the most recent edition of Marketing Matters, WFoA Executive Director Catharine Hays welcomed back Jenny Roony, editor of Forbes CMO network, to co-host the show. Jenny, who…Read More »

“How To” With Havas Media on “Marketing Matters”

On Marketing Matters this week, the Wharton Future of Advertising leadership team—Executive Director Catharine Hays and Academic Director Professor Jerry Wind—talked to Havas Media, one of…Read More »

April Fools! “Marketing Matters” on the Humor in Advertising

This week on the April Fools edition of Marketing Matters, Catharine Hays and Jerry Wind hosted a special show, focused on humor in marketing. Guests with…Read More »

ANA Magazine on ‘The Case for Training’

This month’s ANA Magazine includes an article titled ‘The Case for Training,’ which looks at the changing learning structure of the marketing workspace. As new jobs are…Read More »

“Marketing Matters” Talks to Forbes CMOs 2.0

On the latest broadcast of Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WFoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Editor Forbes CMO,…Read More »

WFoA 2014 Annual Meeting: Ad2020 in a Sentence

At the WFoA 2014 Annual Meeting (October 22-23), participants and invitees were invited to answer in one bold, brief statement: What could/should advertising look like in…Read More »

WFoA 2014 Annual Meeting Report

In late 2014, the Wharton Future of Advertising Program hosted its Annual Meeting at the University of Pennsylvania’s Huntsman Hall. Over 50 executives from the worlds of advertising, marketing,…Read More »