News

WFoA on “Marketing Matters:” World Cup Soccer and Playing Well With Fans

The 2014 World Cup captivated audiences around the world; an estimated 3.7 billion viewers worldwide watched the tournament, while the USA-Portugal match became the most-watched soccer…Read More »

Cannes Lions Jurors Talk Innovation and Creative Effectiveness on “Marketing Matters”

The Cannes Lions International Festival of Creativity is the world’s largest creative communications festival in the world, bringing together 12,000 creatives, marketers and technologists from 94…Read More »

Discussing the “Domain Name Land Rush” With Knowledge@Wharton

The Internet Corporation for Assigned Names and Numbers (ICANN), which administers the internet’s address system, is planning an expansion of generic top-level domain names. This potentially…Read More »

Cannes Lions Workshop on “How to Ignite Creativity in Your Entire Organization”

Professor Wind will lead this “how to” workshop on June 17, 2014 as part of the Cannes Lions Creativity Festival. Consumers and clients today expect a…Read More »

Storytelling in the Digital Age on May 14 Edition of “Marketing Matters” on Sirius XM Channel 111

Read a blog post about the broadcast here. “We’re living in an opt-in culture… The only way to get positive attention in this environment is by creating…Read More »

WFoA and GenHERation Announce Challenge Winner, Award Scholarship In High School Pilot Program

The GenHERation pilot program, in Collaboration with WFoA, recently selected Buffalo, NY high school student Jane Gold as the winner of the Wharton Future of Advertising Challenge.…Read More »

Wharton Students Gather to Discuss “Should Advertising Have a Social Conscience?”

“Should Advertising Have a Conscience?” WFoA Executive Director Catharine Findiesen Hays recently asked this question of a  gathering of UPenn students, in an event organized by undergraduate…Read More »

“Marketing Matters” Discusses Overcoming Indifference on April 30th Edition

Brand Advisor Tom Morton, winner of a Gold Effie for Dos Equis’ Most Interesting Man in the World campaign, joined Jerry Wind and Catharine Hays in…Read More »

Innovations in Out of Home Advertising on “Marketing Matters” Sirius XM 111 April 2, 2014

Satellite

WFoA’s latest Marketing Matters radio show introduced Innovations in Out of Home Advertising. Three guests discussed the latest trends impacting OOH, including facial recognition. Guests included: Joe Cotugno, Partner,…Read More »

Professor Jerry Wind to lead “CEO Academy” class at Cannes Lions 2014

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Professor Jerry Wind will conduct a “CEO Academy” class at the Cannes Lions International Festival of Creativity 2014. The program, which will run on June 18-19,…Read More »