News

Marketing Management Matters: Interviews with CMOs and Brand Builders on Sirius XM 111

“The first thing I did was take TV off the table [when I arrived at Converse],” explains guest Geoff Cottrill, VP of Brand Segments for Converse,…Read More »

The 26th Shopping Day Before Christmas: Small Business Saturday, AmEx, and Etsy

The post-Thanksgiving shopping weekend looms like a monolith on retailers’ calendars—American consumers were projected to have spent more than $50 billion over the period from November…Read More »

WFoA 2014 Annual Meeting: Most Important Insights and Innovation of 2014, Priority Topics for 2015, Bold Visions for 2020

The Wharton Future of Advertising Program’s 2014 Annual meeting took place in Philadelphia over Wednesday, October 22 and Thursday October 23, bringing over 50 figures from…Read More »

“Marketing Matters” Looks Toward 2015 with MDC Partners, Doner and RedScout

Advertising Week in  New York City is an “Opportunity to kick off the new year,” as MDC Partners Chairman and CEO Miles Nadal puts it. With…Read More »

Ad Week, and the 64 Weeks Afterward: WFoA on “Marketing Matters” Looks Ahead to 2015 with Miles Nadal and MDC Partners

With Advertising Week set to arrive shortly in New York,  the upcoming October 1 edition of WFoA on Marketing Matters will look ahead to 2015 and take in the key…Read More »

Ads in Pockets: WFoA on “Marketing Matters” Discusses the Future of Mobile

With Apple preparing to release the iPhone 6, WFoA on “Marketing Matters” took a look at the state of mobile advertising. Guests Paran Johar, Founder and…Read More »

WFoA on “Marketing Matters:” World Cup Soccer and Playing Well With Fans

The 2014 World Cup captivated audiences around the world; an estimated 3.7 billion viewers worldwide watched the tournament, while the USA-Portugal match became the most-watched soccer…Read More »

Cannes Lions Jurors Talk Innovation and Creative Effectiveness on “Marketing Matters”

The Cannes Lions International Festival of Creativity is the world’s largest creative communications festival in the world, bringing together 12,000 creatives, marketers and technologists from 94…Read More »

Discussing the “Domain Name Land Rush” With Knowledge@Wharton

The Internet Corporation for Assigned Names and Numbers (ICANN), which administers the internet’s address system, is planning an expansion of generic top-level domain names. This potentially…Read More »

Cannes Lions Workshop on “How to Ignite Creativity in Your Entire Organization”

Professor Wind will lead this “how to” workshop on June 17, 2014 as part of the Cannes Lions Creativity Festival. Consumers and clients today expect a…Read More »