The Wharton Future of Advertising Program offers a range of ways to get involved, enable, and benefit from the Program:
Program Sponsorship and Naming: WFoA is made possible entirely from grants, corporate donations, and individual gifts. We are actively seeking a visionary naming benefactor.
Global Advisory Board (GAB) Membership and Committee Participation: The heart and soul of the Program, a who’s who of thought leaders, innovators, and visionaries from around the world and from a diverse range of perspectives affecting the future of “advertising.”
Advertising 2020 Contributors: We seek forward-thinking contributors to our flagship research initiative who bring a breadth of perspectives from around the world, across disciplines and across generations to create a mosaic of what the future could/should be and what we should do now to get ready for that future.
Executive Education Programs: Attend sessions co-hosted with esteemed collaborators such as Wharton Fellows Program, the Forbes CMO Network, the ANA, the ARF, Cannes Lions Festival, and WIRED.
Wharton/Penn Alumni: Join our LinkedIn Group for networking events and opportunities (under development) for Wharton and Penn graduates in both the established and emerging spheres of “advertising.”
Wharton/Penn Students: Learn more about the unlimited potential of this evolving career path and to connect with WFoA’s Global Advisory Board and network.
Future of Advertising Coursera Course: Free online course on the future of advertising (Spring 2016)
WFoA Monthly Editions of “Marketing Matters” on Business Radio Powered by Wharton Sirius XM 111: Listen in (Sirius Radio XM 111) and call in (1-844-WHARTON) as guest experts demystify key trends and innovations in marketing and advertising.
WFoA YouTube Channel: Gain inspiration from candid clips of an array of executives from our roundtable sessions over the years as well as industry luminaries captured in partnership with Google during Advertising Week and Think with Google events from 2009 to 2011.
WFoA Quarterly Newsletter: Subscribe for quarterly updates on fresh insights from our community and updates on our research and initiatives
@whartonfoa: Follow us (so we can follow you) or tweet what you see as great examples of the future of advertising at #whartonfoa
Wharton Undergraduate Marketing Conference: An anticipated 200 Wharton and Penn students will gather in Huntsman Hall on October 3 to discuss marketing and the WFoA’s RAVES model. Please contact us below if you are interested in speaking opportunities on campus to Wharton and Penn students, or would like to inquire about assisting with the conference.
Please use the form below to let us know how you’d like to get involved.