The Challenge called upon students to create an advertising campaign to raise awareness about an important community issue. Gold’s campaign, entitled Kindness, Interracial, and Diversity (K.I.D.) is a project to promote random acts of kindness across all races and ethnic backgrounds through social media and participant outreach, ultimately promoting diversity in communities. The K.I.D. campaign began on April 28 and will engage GenHERation members in more than 10 schools.
Lauren Budzich, also a high school student from Buffalo, was awarded the Wharton Future of Advertising Program $250 Scholarship for an essay she wrote about the role advertisers play in girls’ leadership development.
GenHERation is a female empowerment startup for millennial girls founded by Katlyn Grasso, a junior at the Wharton School. GenHERation provides girls the opportunity to work with national corporations and nonprofit organizations to implement their own advocacy campaigns to address community issues. Currently, GenHERation is running a pilot program with more than 200 girls in the Northeast. For more information about GenHERation visit www.genheration.com.