This year’s Annual Meeting will take place on Thursday, November 3rd at the London headquarters of the Institute of Practitioners in Advertising (IPA) as part of its Effectiveness [...]
The Wharton Future of Advertising program has committed to become a founding member of the IPA’s Effectiveness Institute – a virtual portal to the brightest and best thought leadership regarding future-oriented marketing. At our meeting, we’ll discuss how the industry has been doing and what we can do differently since the launch of the Advertising 2020 project in 2012.
The meeting’s agenda and participant list may be accessed at this link: https://www.dropbox.com/s/cmnj0dd1jk4h14h/2016%20WFoA%20Annual%20Meeting%20Agenda%20and%20Participants_FINAL.pdf?dl=0
All Day (Thursday)