The final whistle has blown on the 2014 World Cup, but looking back at the past four weeks of matches leaves a lot to talk about: How did social media add to the experience of the 2014 World Cup? What lessons can the World Cup provide to American marketers? How does sports engage an audience, and how can other brands do something similar?  On July 16, Marketing Matters looks back at the World Cup with Adrian Hanauer, co-owner & GM of Seattle Sounders FC, and ESPN‘s Associate Director of Marketing Bryan McAleer.

The home squad to US World Cup Team Captain Clint Dempsey and Defender DeAndre Yedlin, Sounders FC has led Major League Soccer in attendance since its debut in 2009, with an average crowd of over 43,000 for the 2012 season.

ESPN won wide praise for its “I Believe” and “Time Zone” ads, and TV coverage of the 2014 World Cup was up 42% over viewership of the 2010 tournament.

The Wharton Future of Advertising Program airs programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. Programs will be rebroadcast throughout the month. Full channel information available here: www.siriusxm.com/businessradio