A follow-up gathering to last year’s successful “Ad Effectiveness Measurement and Methods Gaps Roundtable” will be held on February 1, 2013 at the ARF offices in New York City to continue and deepen the discussion on identifying high-impact, high-priority areas in ad effectiveness measurement. This session will focus on the following questions:
1. What are the most important gaps in advertising effectiveness measurement and methodology? Why?
2. What efforts are underway to address these gaps?
3. What else should/could we do to fill these gaps?
4. What should be our litmus test of success?