WFoA Executive Director Catharine Findiesen Hays will join a panel of guest judges on Friday, January 31st in a day-long case competition at the University of Pennsylvania sponsored by Nielsen. UPenn student teams will compete against one another to address a real-world business issue on behalf of Mars, one of Nielsen’s major manufacturer CPG clients.
The three other guest judges will be:
Tim Schiller, Nielsen VP, Client Group Director, Mars
Joe Laranjeiro, Nielsen Associate Client Director, Mars
Dhruti Patel, Mars Senior Manager, Strategy and Insights Group
Catharine was invited to participate by competition organizer Dina Liu (Media Analytics Client Insights, Nielsen) a recent alum who will also be helping WFoA launch its alumni network for those active and interested in how the future of “advertising” is unfolding.