Advertising 2020

Over 200 thought leaders, innovators, and visionaries from a breadth of disciplines and around the world helped co-create this concept, and Advertising 2020 reflects a mosaic of their insights and ideas. Each contributor answered two simple questions:

1. What could/should advertising look like in 2020?
2. What should we do now for that future?

Ad2020 Quotes

Quotable quotes from our contributors. View all »

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Sherry Wang

Sherry Wang, Data Analyst, Agenda Guangzhou
Date posted: June 30, 2015

Many advertisers and agencies keep telling their clients that mobile marketing is the next big move in future advertising. As a member of a digital marketing…Read More »

Robbert Rietbroek—2020 Advertising: Dynamic and Responsive

Robbert Rietbroek, Managing Director & CEO, Kimberly-Clark Australia and New Zealand
Date posted: October 27, 2014

Robbert Rietbroek, Managing Director & CEO, Kimberly-Clark Australia & New Zealand Our industry faces significant change: the shift from TV ‘share of voice’ to consumer ‘share…Read More »

Richard Robinson: Fix My Business – Not My Marketing

Richard Robinson, Managing Partner, Oystercatchers
Date posted: October 10, 2014

Richard Robinson, Managing Partner, Oystercatchers   Looking towards 2020, we see confident, commercially savvy agencies working in partnership with companies and their brands to create tangible…Read More »

Tom Goodwin – Advertising Beyond Engagement

Tom Goodwin, Founder, Tomorrow Group
Date posted: August 22, 2014

Tom Goodwin Founder, Tomorrow Group 1) What could/should advertising look like in 2020? The advertising landscape of 2020 will look very different, the definition of advertising…Read More »

Jason Hill—On Building Global Brands

Jason Hill, Director, Global Media Strategy, GE
Date posted: May 28, 2014

Jason Hill Director, Global Media Strategy, GE I started my career on the agency side ten years ago, just a few months before the first Advertising…Read More »

Mark Tomblin- On Laying Zombie Ideas to Rest

Mark Tomblin, Chief Strategy Officer, TAXI
Date posted: December 12, 2013

Chief Strategy Officer, TAXI 1: What should advertising look like in 2020? In my view, by 2020, advertising should be an industry where truly effective creative…Read More »

Paul Reilly – The Value (Or Not) Of Data

Paul Reilly, SVP, Executive Managing Director, BBDO Toronto
Date posted: December 11, 2013

SVP, Executive Managing Director, BBDO Toronto What could or should advertising be in 2020? When I think of 2020 I naturally think of 1996. You don’t?…Read More »

Malcolm Roberts- Brand Stewardship in the Future

Malcolm Roberts, Founding Partner, Corktown Seed Co.
Date posted: December 11, 2013

Founding Partner, Corktown Seed Co. Question 1: What could/should advertising look like in 2020? Question 2: What should we do now to get ready for that future? First…Read More »

Bruce Neve- 24 Hours in 2020

Bruce Neve, CEO, Starcom MediaVest Group
Date posted: December 11, 2013

  CEO, Starcom MediaVest Group What could advertising look like in the future? As I walked into the bathroom, the body scanning sensors could tell I…Read More »

Martin Riley- Turning Toward the Future

Martin Riley, Chief Marketing Officer, Pernod-Ricard
Date posted: December 10, 2013

Martin Riley, Chief Marketing Officer, Pernod-Ricard What could or should advertising look like in 2020? The first reflection on these questions is to ask: what is…Read More »

George Musi- The Era of the Empowered Consumer

George Musi, Head of Cross-Media Analytics, DG-Mediamind
Date posted: December 5, 2013

George Musi, Head of Cross Media Analytics, DG-MediaMind What could/should advertising look like in 2020? Consumers have shifted to multiple platforms, devices and screens and many…Read More »

Peter Koeppel- TV Advertising of the Future

Peter Koeppel, President, Koeppel Direct
Date posted: December 5, 2013

Peter Koeppel, President, Koeppel Direct Question 1: What could/should advertising look like in 2020? Question 2: What should we do now to get ready for that…Read More »