“Advertising” 2020: Co-creating a better future.
200+ perspectives to inspire and ignite
People love to be included in what you’re doing and they like it when you do what you say you’re going to do. Do that. (repeat often)CIOImmersive Media
Increasing choice for people means decreasing control for advertisers.Managing DirectorVML
Brands can be praised or pounded in social media and you need to be increasingly part of the conversation.PresidentRubinson Partners, Inc.
To paraphrase a famous output of the industry, advertising should be for people, by people. In 2020, this will be even more important.Creative Media StrategistMeltwater Consulting
Bottom line, consumers want to feel more in control – a basic human desire – and have a meaningful relationship with the brand.AAR Partners and Co-FounderAccess Confidential
The future could lie in us breaking the tyranny of the big idea and embracing small.Chief Strategy OfficerGoodby Silverstein & Partners
Previously, the creation of content was a privileged act, now every human was creating themselves through media like breathing.Chief Innovation OfficerMDC Partners
There’s no way to predict what advertising should be in 2020, but you can prepare for it.Sr. Manager, Creative DevelopmentVimeo
Two last words (and the most powerful thing any brand can ever say): Thank You.CEOFirstmatter
The next trend for media is to atomize from liquid to a finer units that are more amenable to shape-shifted story telling.Senior Director, BetaworksMotorola Mobility