“Advertising” 2020: Co-creating a better future.
200+ perspectives to inspire and ignite
Playlists
Themed collections…a great way to focus in on a few interesting entries.
People love to be included in what you’re doing and they like it when you do what you say you’re going to do. Do that. (repeat often)Khayyam WakilCIOImmersive Media
Increasing choice for people means decreasing control for advertisers.Zachary TreuhaftManaging DirectorVML
Brands can be praised or pounded in social media and you need to be increasingly part of the conversation.Joel RubinsonPresidentRubinson Partners, Inc.
To paraphrase a famous output of the industry, advertising should be for people, by people. In 2020, this will be even more important.Guy ChampnissCreative Media StrategistMeltwater Consulting
Bottom line, consumers want to feel more in control – a basic human desire – and have a meaningful relationship with the brand.Lisa ColantuonoAAR Partners and Co-FounderAccess Confidential
The future could lie in us breaking the tyranny of the big idea and embracing small.Gareth KayChief Strategy OfficerGoodby Silverstein & Partners
Previously, the creation of content was a privileged act, now every human was creating themselves through media like breathing.Faris YakobChief Innovation OfficerMDC Partners
There’s no way to predict what advertising should be in 2020, but you can prepare for it.Ian WishingradSr. Manager, Creative DevelopmentVimeo
Two last words (and the most powerful thing any brand can ever say): Thank You.Watts WackerCEOFirstmatter
The next trend for media is to atomize from liquid to a finer units that are more amenable to shape-shifted story telling.Venu VasudevanSenior Director, BetaworksMotorola Mobility
Explore
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Kevin Allenre:kap ldt
CEO & Founder -
Frederik AndersenVice Media Group
COO -
Adnan AzadKPMG Boston
Jr Statistical Analyst -
John M. BakerdotJWT
President -
Kamini BangaNew Dimensions Consultancy
Author, Columnist -
Robert BarocciAdvertising Research Foundation
President & CEO -
Murdoch University
Audience Labs -
Marc BlanchardEuro RSCG Worldwide
Executive creative Director -
Keith BlanchardStory Worldwide
Chief Content Officer -
Kantar Media North America
Chief Research Officer -
Razorfish
Executive Creative Director -
Michelle BottomleyZinio, LLC
President -
McKinsey
Director -
Blue Focus Marketing
CSO -
Blue Focus Marketing
CEO, CMO -
Chris BurggraeveChris Burggraeve – Why, Who, What, and How of Marketing by 2020
Vicomte LLC
Founder -
Thomas BurkhardtCOTY Inc.
VP Global Marketing -
Hill Holiday
EVP Experience Strategy -
Rob CampbellWieden + Kennedy
Regional Head of Strategy -
Cato Consulting Group
Chairman -
Michele CerwinHL Group
President -
Guy ChampnissMeltwater Consulting
Creative Media Strategist -
Kirk CheyfitzStory Worldwide
CEO & Chief Editorial Officer -
Microsoft
Senior Product Planner -
SurveyMonkey
Vice President, General Manager -
Lisa ColantuonoAAR Partners
Co-Partner -
Vitamin W
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