With Advertising Week set to arrive shortly in New York, the upcoming October 1 edition of WFoA on Marketing Matters will look ahead to 2015 and take in the key challenges, trends and changes we expect to see over the next year.
Set to join hosts Jerry Wind and Catharine Hays are:
Miles Nadal, Founder, Chairman and CEO of MDC Partners. Nadal is speaking at Advertising Week as part of the Fast Company CEO Conversation. MDC owns a stake in 49 advertising agencies, and reported revenues of $293 million in 2013.
David DeMuth, co-CEO & President of Doner. The agency behind Mazda’s long-running “Zoom-zoom” campaign, Doner is currently handling campaigns for Fiat/Chrysler, JC Penney and Autotrader.com. DeMuth has been part of Doner for over 20 years; the firm partnered with MDC in 2012 after over 70 years as an independent.
Ryan Ku, Head of Redscout San Francisco, a “strategy and innovation agency” that has worked with Domino’s Pizza and Gatorade to refocus their brands and prepare them for the future.
The Wharton Future of Advertising Program airs programs monthly on Marketing Matters, a weekly call-in show airing on Wednesdays from 5pm to 7pm on Sirius XM Channel 111, Business Radio powered by Wharton. Programs will be rebroadcast throughout the month. Full channel information available here: http://businessradio.wharton.upenn.edu/.