“We are headed inexorably towards a new era of truth. Truth in what products do, truth in how and by whom they are made, truth in the opportunity cost of their manufacturer, truth in performance and yes, truth in advertising.”
-Rob Norman, Group M
Established in 2008 as part of the SEI Center for Advanced Studies in Management, the Wharton Future of Advertising Program is the world’s preeminent center bridging leading academics, executives, entrepreneurs, and students for deeper insights, bolder innovation, and broader positive personal, organizational, and societal impact of advertising and marketing. WFoA generates knowledge and thought leadership on topics related to the future of “advertising” via roundtables, workshops, conferences, radio broadcasts, publications, and global speaking engagements.