About WFoA –The Wharton Future of Advertising Program, part of the SEI Center for Advanced Studies in Management, is broadly viewed as the preeminent academic institution bridging academia and practitioners to transform the scope, value, and impact of advertising, with a who’s who Global Advisory board and a growing global network of innovators. Corporate supporters and grants enable WFoA’s network enrichment, research collaborations, adaptive experimentation initiatives, thought-leadership roundtables and conferences, student-and alumni-led programs, and open and tailored educational program development and delivery. The Program’s recently published book, Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, February 2016), presents a concrete set of principles and actionable steps, including the All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a better future for business, people, and society.
“No one has done a better job at bridging academic and industry thinking in marketing than Jerry Wind, Catharine Hays, and the team at The Wharton Future of Advertising Program. In Beyond Advertising, Jerry and Catharine masterfully weave together the dominant themes surfaced by the Program and create a detailed blueprint for how marketers will win in the post-advertising world.”
– Baba Shetty, CEO, Invisible Science