Mission: Act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising.
The Wharton Future of Advertising Program is led by Dr. Jerry Wind and Catharine Findiesen Hays & supported by Alexa de los Reyes and a team of student research and administrative assistants.
The Global Advisory Board is the heart of the WFoA program. Their thought leaderships sets the annual research agenda of the Program. Board members value WFoA’s role in helping them to step away from the day-to-day demands of the job; consider the bigger, salient trends and opportunities; ask the important, provocative questions; set the stage for sharing and comparing research, opinions, and experiences; and create a forum to continue the dialogue and knowledge creation.
The Future of Advertising was identified as a topic in the Annual SEI Center Board Meeting in late 2007. The SEI Center, the think tank of Wharton, identifies key issues for Wharton to actively research. Dr. Jerry Wind, who leads the SEI Center, collaborated with Joe Plummer and Mark Morris to populate the Global Advisory Board with its founding twelve members. Through the board members and their networks the GAB has since grown to over 75 individuals.