Approach
Provide an intellectual hub to challenge prevailing mental models by inspiring, engaging, and bridging academic and practitioner visionaries and innovators from all corners of a broader world of “advertising.”
The Wharton Future of Advertising Program
Mission: Act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising.
The majority of WFoA gatherings are small roundtables held across the globe. In this virtual world, bringing people together to exchange insights is particularly valued. Learn more...
One of the hallmarks of WFoA is an emphasis on reaching out to others who are doing innovative work in related research areas. Learn more...
The WFoA research agenda is set by the Global Advisory Board at annual meetings and workshops. Learn more...
WFoA Team
The Wharton Future of Advertising Program is led by Dr. Jerry Wind and Catharine Findiesen Hays & supported by Alexa de los Reyes and a team of student research and administrative assistants.
Global Advisory Board
The Global Advisory Board is the heart of the WFoA program. Their thought leaderships sets the annual research agenda of the Program. Board members value WFoA’s role in helping them to step away from the day-to-day demands of the job; consider the bigger, salient trends and opportunities; ask the important, provocative questions; set the stage for sharing and comparing research, opinions, and experiences; and create a forum to continue the dialogue and knowledge creation.
Background
The Future of Advertising was identified as a topic in the Annual SEI Center Board Meeting in late 2007. The SEI Center, the think tank of Wharton, identifies key issues for Wharton to actively research. Dr. Jerry Wind, who leads the SEI Center, collaborated with Joe Plummer and Mark Morris to populate the Global Advisory Board with its founding twelve members. Through the board members and their networks the GAB has since grown to over 75 individuals.
Funding Sponsors
The work of the Program is made possible by the generous support of our Global Advisory Board and other funding sponsors.
Contact Us
The Wharton Future of Advertising Program
Catharine Findiesen Hays
Executive Director
Wharton Future of Advertising Program
cathays@wharton.upenn.edu
