About

Baba Shetty, Chief Strategy and Media Officer, Digitas; WFoA Global Advisory Board Member
Established in 2008 as part of the SEI Center for Advanced Studies in Management, the Wharton Future of Advertising Program is the world’s preeminent center bridging leading academics, executives, entrepreneurs, and students for deeper insights, bolder innovation, and broader positive personal, organizational, and societal impact of advertising and marketing. WFoA generates knowledge and thought leadership on topics related to the future of “advertising” via roundtables, workshops, conferences, radio broadcasts, publications, and global speaking engagements.

Learn more about the WFoA’s MissionLeadership and StaffGlobal Advisory Board, and Reach and Impact.