The Wharton Future of Advertising Program acts as a catalyst for deeper insights, bolder innovation, and broader positive impact of “advertising.

With increasingly empowered and skeptical consumers, ongoing proliferation of socialized and digitized media, evolving global economies, and brands becoming one with the actions of their companies and organizations, practitioners and citizens alike are experiencing an industry in transformation. The WFoA program provides a global intellectual hub to challenge prevailing mental models by inspiring, engaging, and bridging academic and practitioner visionaries and innovators from all corners of a broader world of “advertising.”

Catharine Hays and Jerry Wind

Seema Varma, NielsenVaasu Gavarasana





Via roundtables, workshops, conferences, research, blogs, and publications, WFoA and its community work to co-create the best possible future for “advertising.”

The WFoA was formed in 2008 by Professor Jerry Wind and Catharine Findiesen Hays as part of the SEI Center for Advanced Studies in Management. Read more about it here. At the heart of the WFoA is our Global Advisory Board, a global group of forward-looking thought leaders from across industry and academia. Learn more about WFoA Executive Sponsors and Collaborators. Learn more about WFoA priority topics, research, initiatives, and events.