The 4th Annual Wharton FoA Super Bowl Tweet Meet was held on Sunday, February 2. An esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa 1658 times. We used the insights and reactions to the ads through these tweets to determine the successes and failures of this year’s Super Bowl ads and why.
Scroll through the live twitter stream here and join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag.
The RAVES criteria was used to rate each ad from 1 (no RAVE) to 10 (very RAVE). RAVES stands for Relevant & Respectful, Actionable, Valuable, Exceptional Experience and Surprising Story. According to the Tweet Meet, the 2014 Winning Super Bowl Ads are as follows with their score, RAVES description and related tweets.
1. Coca Cola “America the Beautiful” (9.1): Relevant with a strong universal message and valuable and experiential.
Anthony Kalamut @SouthsideAdGuy: LOVED IT @BigBuzzKev Coke “America” 8/10 on strategy, nostalgic, relevant, embrace #Diversitity speaks to everyone (close to it) #whartonFOA
Kelly O’Keefe @kellyokeefe: Coke doing an ad only Coke can do and doing it great. Happiness. Music. Globalism. Hits all the key points.
2. Microsoft “Empowering” (8.5): Valued because of an inspiring message and a moving and inspirational story.
Tom Morton @tommorton: Applause for Microsoft. Empowering Us All is a clunky line, but what they showed was inspiring 8/10 #superbowl #whartonfoa
Antony Kalumut @SouthsideAdGuy: Mircosoft “Technology Can Unite Us”… WOW Saints Steve Gleason inflicted with ALS Very inspirational spot 9/10 #WhartonFOA
3. Chevy “Life” (8.2): Experiential and “human” and the value comes from social impact.
Winston Binch @winstonbinch: Chevy #PurpleRoads: 9. win. simple, human, emotionally powerful, brand doing good on a big stage #whartonfoa
Anthony Kalamut @Southsideadguy: WOWzer Chevy way to #PayForward Well done 10/10 emotional factor. WOW #WhartonFOA
4. Budweiser “A Hero’s Welcome” (8.1): An experiential story
Adam Wohl @adamwohl: #WhartonFOA Simple. Perfect. Budweiser. (Like Coke with Alcohol)
Some other ads that are worthy of honorable mentions include Bank of America, Microsoft, Radio Shack and Audi. Let’s see what 2015 has in store for us!