The Future of Advertising: Personal and Contextual on All Touchpoints – IBM thinkLeaders Interview

WFoA’s directors, Dr. Jerry Wind and Catharine Hays, were recently interviewed by Tracey Lindeman of IBM’s thinkLeaders blog for an article about the new era of personalization and contextualization in advertising.  Lindeman highlighted WFoA’s Beyond Advertising book and its R.A.V.E.S. guidelines for generating desired ad content as “a roadmap on how to reach increasingly empowered consumers.”

Read the full article, “The Future of Advertising:  Personal and Contextual on All Touchpoints” at https://www.ibm.com/blogs/think-leaders/new-thinking/future-advertising-personal-contextual-touchpoints/