The Next Wave: Using AI to Build Better Marketing Campaigns

Originally posted Aug 10, 2017 at knowledge@wharton.

As the digital revolution keeps on turning, cutting-edge companies are looking to artificial intelligence to spur the next wave of change. This specialized technology holds great promise for those willing to employ it, but it also comes with challenges. Consumers are familiar with AI in the form of Google’s Alexa, Apple’s Siri or IBM’s Watson. Jordan Bitterman is the chief marketing officer for The Weather Company, an IBM business. He recently spoke to Catharine Hays, executive director of the Wharton Future of Advertising Program, about creativity and marketing in the realm of technology for a segment on the Marketing Matters radio show, which airs on SiriusXM channel 111.

Read an edited version of the conversation and/or listen to the podcast here.