Effie Worldwide Names New Board of Directors in Advance of 50th Anniversary

WFoA Executive Director Catharine Findiesen Hays joins as one of 19 incoming Effie Worldwide Advisory Board members. Effie Worldwide is a marketing industry non-profit that focuses on marketing strategy and ranks the most prominent agencies, advertisers and brands via its Effectiveness Index.  The organization also produces the venerable Effie Awards, which award excellence in marketing communications across the globe.  Via press release, Carolyn Everson, Facebook’s Vice President of Global Marketing Solutions and Chair of Effie’s board, stated: “Our incoming Board of Directors was strategically planned to include leaders who impact and influence today’s marketing ecosystem, and who will steer the mission of Effie for the future.”