Beyond Advertising to Be Featured in Columbia University Strategic Communications Course

Columbia University professor Dr. Matthew Sawyer interviewed Dr. Jerry Wind, WFoA Academic Director, and Executive Director Catharine Findiesen Hays on July 7, 2017, at the Penn Club in New York. Dr. Sawyer is teaching a course in Columbia’s Master’s of Strategic Communications program in which his students will gain an inside look into the rapidly changing world of marketing communications.  The course is titled “The Industry Insider,” and Sawyer is using Beyond Advertising,  Jerry and Catharine’s book, as a core text.

To better understand the findings of the WFoA program, Dr. Sawyer conducted an hour-long interview with Jerry and Catharine, filmed by a Columbia media crew.  Footage of the interview will be used by Sawyer’s students to provide perspective on Jerry and Catharine’s work, and an abbreviated version may be posted online in the near future.

Leonard Eisen, English, SAS ’18