Barry Wacksman of R/GA Presents to Wharton’s Marketing 101 Students

Barry Wacksman (right) with Wharton students.
On April 24, 2017, WFoA Global Advisory Board member Barry Wacksman, EVP and Global Chief Strategy Officer of R/GA, offered 500+ Wharton Marketing 101 students his insights on the evolution of the marketing ecosystem and how technology and refined customer insights are transforming traditional assumptions and approaches, using powerful examples from RGA’s award-winning work.   Dr. Keith Niedermeier, Director of the Undergraduate Marketing Program and an Adjunct Professor of Marketing at the Wharton School, facilitated the visit.

Dr. Jerry Wind Inducted into the New York Chapter of the American Marketing Association’s Marketing Hall of Fame

Dr. Jerry (Yoram) Wind, Academic Director of WFoA and Director of Wharton’s SEI Center, was inducted into the New York chapter of the American Marketing Association’s (AMA) Marketing Hall of Fame on May 11, 2017. 

This honor is bestowed upon preeminent contributors to the marketing profession who have exemplified leadership and innovation in the industry.  Also inducted:  Gary Briggs, Chief Marketing Officer, Facebook;  Jon Iwata, Senior Vice President, Marketing and Communications, IBM; and Jim Stengel, former Global Marketing Officer of Procter & Gamble and current President/CEO of The Jim Stengel Company.  See Dr. Wind’s speech from the induction ceremony, held at R/GA’s offices in Manhattan, below.

Video credit:  AMA New York. 

Effie Worldwide Names New Board of Directors in Advance of 50th Anniversary

WFoA Executive Director Catharine Findiesen Hays joins as one of 19 incoming Effie Worldwide Advisory Board members. Effie Worldwide is a marketing industry non-profit that focuses on marketing strategy and ranks the most prominent agencies, advertisers and brands via its Effectiveness Index.  The organization also produces the venerable Effie Awards, which award excellence in marketing communications across the globe.  Via press release, Carolyn Everson, Facebook’s Vice President of Global Marketing Solutions and Chair of Effie’s board, stated: “Our incoming Board of Directors was strategically planned to include leaders who impact and influence today’s marketing ecosystem, and who will steer the mission of Effie for the future.”

Beyond Advertising to Be Featured in Columbia University Strategic Communications Course

Columbia University professor Dr. Matthew Sawyer interviewed Dr. Jerry Wind, WFoA Academic Director, and Executive Director Catharine Findiesen Hays on July 7, 2017, at the Penn Club in New York. Dr. Sawyer is teaching a course in Columbia’s Master’s of Strategic Communications program in which his students will gain an inside look into the rapidly changing world of marketing communications.  The course is titled “The Industry Insider,” and Sawyer is using Beyond Advertising,  Jerry and Catharine’s book, as a core text.

To better understand the findings of the WFoA program, Dr. Sawyer conducted an hour-long interview with Jerry and Catharine, filmed by a Columbia media crew.  Footage of the interview will be used by Sawyer’s students to provide perspective on Jerry and Catharine’s work, and an abbreviated version may be posted online in the near future.

Leonard Eisen, English, SAS ’18