Beyond Advertising at Marketing Science Institute Webinar

Lauder Professor and Professor of Marketing at the Wharton School Yoram (Jerry) Wind and WFoA Executive Director Catharine Findiesen Hays will be hosting a free webinar for the Marketing Science Institute on May 18, 2016. During the one-hour session, they will share the findings of their new book Beyond Advertising: Creating Value Through All Customer Touchpoints, including an actionable road map for the future and a new model for advertising and marketing based on a multi-year research collaboration with 200 thought leaders from around the world and across disciplines.

Register here.