Knowledge@Wharton features WFoA’s Beyond Advertising

WFoA’s new bookBeyond Advertising: Creating Value Through All Customer Touchpoints,  was the featured topic on a recent Knowledge@Wharton podcast about the book.

Lauder professor and professor of marketing Yoram (Jerry) Wind and WFoA executive director Catharine Findiesen Hays discuss some of the new ways people are interacting with brands on the Knowledge@Wharton radio show on Wharton Business Radio on SiriusXM channel 111. The show addresses how companies can build better relationships with their customers and the power that people now hold in today’s world of marketing.

Listen to the entire podcast here.