Turner’s Chief Research Officer cites Beyond Advertising in AdWeek article

In an article in this week’s AdWeek, Chief Research Officer at Turner Howard Shimmel cites WFoA’s recent book, Beyond Advertising, saying that it: “paints such an interesting vision for the future” in which “my relationship with brands helps me navigate through the day.”

Turner has assembled a 28-member advisory board comprised of buyers, professors, and technologists to help the company make strategic, forward-thinking decisions about the evolving television landscape.

Further evidence of Turner’s forward-thinking perspective, we would argue, is that they not only invited Jerry Wind to join the advisory board, but also two Advertising 2020 contributors and one WFoA Global Advisory Board member: Duane Varan, CEO, Mediascience; Dr. Carl Marci, Chief Neuroscientist, Nielsen Consumer Neuroscience; and Gayle Fuguitt, CEO, The ARF.

Jerry Wind will present WFoA’s findings at the first board meeting this Thursday.