Beyond Advertising on CMO.com

WFoA’s new book Beyond Advertising: Creating Value Through All Customer Touchpoints, authored by Yoram (Jerry) Wind, Catharine Findiesen Hays, and the Wharton Future of Advertising Innovation Network is featured in the recent article “Advertising in 2020 – And Beyond” by Cheryl Burgess, CEO of Blue Focus Marketing, on CMO.com.

The article highlights main findings of Beyond Advertising, which features insights from 200+ thought leaders including Cheryl Burgess. Burgess writes, “Tomorrow’s brands will change the common perspective of advertising as a necessary evil to one of mutual value exchange… This is the true meaning of moving beyond advertising: complete organizational buy-in across departments and hierarchical structures. It starts with the C-suite.” Full article.

Cheryl Burgess and Mark Burgess are co-authors of The Social Employee.