WFoA Shortlisted for Warc’s Admap Prize 2016

Warc-logoThe recent essay “Meeting the challenge of personalization at scale” authored by Lauder Professor and Professor of Marketing at the Wharton School & WFoA Academic Director Jerry Wind and WFoA Editorial Manager Alexa de los Reyes has been shortlisted for the 2016 Admap Prize. Warc’s Admap prize “encourages and rewards excellence in strategic thinking in brand communications.” The essay topic this year is “How should marketing adapt to the era of personalization?” Professor Wind and de los Reyes in their essay argue people want “choice, control, and opportunities to customize, and that personalisation is today more possible than ever because big data, new platforms and the ability to facilitate co-creation are all leading to customer-centricity.” Full article.