The IRTS Foundation Summer Fellowship Program

The IRTS Foundation, an organization that strives to act as a common forum for all aspects of electronic media, is offering the IRTS Foundation Summer Fellowship for one exceptional University of Pennsylvania student, in honor of alum Joe Cohen.

The IRTS Summer Fellowship Program is an all-expense-paid opportunity for approximately 25 students from around the nation to come to New York City and participate in an immersive learning experience about the media industry. The IRTS provides travel, housing in Greenwich Village, an allowance, a media business internship and numerous educational programs.

This nine-week program runs from June 5 – August 6. In addition to the internship, students will attend events involving panel discussions, company visits, and speakers. They will learn valuable skills such as how to network, negotiate, and interview.

The program is for Juniors, Seniors, and Grad Students who are interested in being a part of the marketing, research or sales team of a top media company. Students from all majors will be considered, and will gain practical experience and invaluable career advice if selected for the program.

The deadline for application is Sunday, March 13.

For more information, visit this website:

http://irtsfoundation.org/

George John – The Future of Big Data & AI in Advertising

George John PhotoGeorge John, Artificial Intelligence-focused Investor and Advisor, Founder and Former CEO/Chairman of Rocket Fuel 

As new technology and data driven insights have gained popularity, marketers have taken note. One person in particular has played an integral role in leading the industry to what it is today.

George John is currently an Artificial Intelligence-focused Investor who also focuses his efforts on mentoring entrepreneurship students at Stanford. He founded Rocket Fuel Inc. – a leading innovator in the marketing industry, utilizing technology to optimize reach – and served as the CEO and Chairman of the company. John has a strong science background, with a BS, MS and PhD in Computer Science specializing in Artificial Intelligence from Stanford University as well as a stint at NASA that enabled him to recognize early on a need for powerful software and technology that utilizes Artificial Intelligence and big data in marketing.

In the fast-paced world of changing consumer preferences, John’s data and algorithm intensive thinking let marketers react just as quickly. Using the power of artificial intelligence, John’s technology enables marketing to be dynamic and adapt to any context almost instantaneously in real time.

John will be sharing his insights on the marketing perspective and technology required to reach consumers at all touchpoints. In specific, he will discuss the possibilities that Hadoop, Hbase and other online key-value stores and machine learning algorithms present and how students can utilize these in state of the art marketing. He will also touch on the increasing importance of open source software and cloud computing in marketing today.

This is the future of advertising – this is an event you don’t want to miss.

Super Bowl Tweet Meet 2016 Post-Game Report

On February 7, 2016, the Wharton Future of Advertising Program held its Sixth Annual Tweet Meet during the Super Bowl 50. We invited WFoA Global Advisory Board Members, advertising and media executives, students, and journalists to tweet their reactions to Super Bowl ads with #whartonfoa, using the RAVES criteria. With a total of 111.9 million Super Bowl TV viewers, a hefty price tag of $166,666 per second for a Super Bowl ad and heavy social media attention, the stakes are high for the companies to create exceptional and valuable ads. This year, over 1,200 tweets with the hashtag #whartonfoa were posted, commenting on the best and worst ads in the game.

2016 Tweet Meet Recap (I)

At the Super Bowl 50, car commercials continued to make a strong showing, with Audi drawing on the emotional side with its “Commander” ad, and Hyundai calling on the star power of Ryan Reynolds (many times) for its “Ryanville” ad. Dogs also remain a popular motif, making an appearance in ads for Heinz, Doritos, Subaru, Honda, and Mountain Dew (well, at least one third of it). Pharmaceutical companies delivered a surprising twist, with ads for opiod-induced constipation, diarrhea relief, and toe fungus prescription products that #whartonfoa viewers unanimously rated negatively.

Several companies chose to tune down its product placement for P.S.A. ads, with NFL sponsoring a powerful anti-domestic violence ad, Budweiser teaming up with Helen Mirren to combat drunk driving, and Colgate debuting its water conservation ad.

Besides the Broncos, one of the biggest winners that night was Budweiser, who got an estimated $3.2 million (according to Apex Analytics) in advertising value – for free. During post-game interviews, Broncos quarterback Peyton Manning name-dropped Budweiser twice; company reps said that they did not pay him to do so.

Anthony Kalamut ‏@SouthsideAdguy  Feb 7
I think Peyton Manning just gave Budweiser it’s best (and free) ad of the night. #whartonfoa #BrandBowl #AdBowl

Read the reactions of our esteemed panel here, featuring insights from professors, executives, as well as millennials:

Tweet Meet 2016 Recap (II)

A big thank you from WFoA to all our panelists and participates who contributed to the conversation with the #whartonfoa hashtag. See you in 2017!

Report & Graphics By:
Yolanda Chen

WFoA Research Assistant
University of Pennsylvania, Class of 2016

WFoA Super Bowl Tweet Meet 2016

Sixth Annual Wharton FoA Super Bowl Ad Tweet Meet

As the Panthers and Broncos prepare to go head-to-head in California, advertisers are gearing up to launch their most decadent TV spots. Which ones treat their audience respectfully, and which go for a cheap shot? Which are genuinely surprising and inspiring, and which fall back upon cliché? The Wharton Future of Advertising Program’s esteemed panel of industry experts, Wharton faculty, students and journalists will tackle these questions and more as they respond to the blitz of commercials before and during the Big Game.

WFoA’s Super Bowl Tweet Meet, now in its 6th year, will offer in-the-moment reactions to the ads of Super Bowl 50 with the #WhartonFoA hashtag on Twitter, as well as with post-game evaluation of which ads were most effective,  which inspired the most reaction, and picks for “Best Tweet of the Meet” (#BeyondAdvertisingYES). Follow along on Sunday, February 7th on the main Tweet Meet page.