Professor Jerry Wind Participates in Judging Top Papers for ReThink 2014

The Advertising Research Foundation recently announced their Top 10 marketing research papers. They were selected by a panel of 18 judges, comprised of industry leaders such as Facebook, Millward Brown, and including Professor Wind. Top papers chosen by the panel delve into the exciting topics of innovations in big data, using audio platforms to engage with audiences, creativity in advertising, and many more. They were presented at the ReThink 2014 Conference this March.

WFoA Members on Forbes.com List of “Must Follow Marketing Minds”

Forbes.com recently published a list of 100 “Must-Follow” twitter accounts for those interested in “the markting challenges and opportunities” of 2014. The list includes WFoA’s own twitter account (@whartonfoa) and those of Academic Director Jerry Wind (@jerrywind) and Executive Director Catharine Hays (@catharinehays), as well as WFoA Global Advisory Board member Babs Rangaiah (@babs26).

The list was compiled by Strawberryfrog founder, Ad2020 Contributor and GAB member Scott Goodson (@scottfrog). To see the full list, click here.

Wharton Business Radio Debut on Sirius XM Channel 111

sirius logo

Sirius XM Radio and The Wharton School of the University of Pennsylvania are collaborating on “Business Radio Powered by the Wharton School,” an exclusive, groundbreaking 24/7 channel featuring easily accessible information on a wide range of business topics.  From hiring and motivating staff to creating a business plan to raising capital and financing businesses, the channel  will be delivered directly by the world’s top business experts and leading minds in business education at The Wharton School.

Catharine and Jerry on SiriusXM Business Radio Powered by Wharton
Catharine and Jerry on SiriusXM Business Radio Powered by Wharton

Business Radio, created exclusively in collaboration with The Wharton School, will air via satellite on SiriusXM channel 111, and through the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at siriusxm.com. Business Radio will feature world-renowned and distinguished professors and alumni as regular weekly hosts, plus executives, entrepreneurs, innovators and other experts as special hosts and guests.

WFoA will kick off their monthly participation in a new weekly radio program Marketing Matters from 5-7pm EST on Wednesday, February 5, 2014. The call-in discussion format will feature industry experts co-hosted by Professor Jerry Wind and WFoA Executive Director Catharine Findiesen Hays. The first episode will be dedicated to insights from Super Bowl XLVIII with special guests Rob Norman (Group M) and Roel de-Vries (Nissan).

FFWD: Advertising and Marketing Week 2014

Professor Jerry Wind spoke at the Institute of Communication Agencies annual FFWD: Advertising and Marketing Week in Toronto, which  ran from January 27 to January 31, 2014. Touted as Canada’s largest industry gathering, FFWD 2014 celebrated the essence of advertising and marketing: creativity, ideas, and communication.

An integral topic of the week was mobile advertising. Frank & Oak, the online men’s clothing shop studied its consumers’ behavioral patters and discovered that online shopping is high on Monday, Thursday and Friday and at times when they are bored at work. Mobile was highest on Friday, Saturday and Sunday, specifically during lunchtime. In addition, Royal Bank of Canada (RBC) said that one third of its users exclusively use mobile services which has become very cost-effective next to online-banking. RBC has even started e-transfers through Facebook for its customers. Another example of mobile’s importance came from Mindshare’s news that 70% of its social media interactions are on mobile devices. These examples show that mobile devices are now increasingly deemed as more important that laptops and succeeding requires mobile-drive strategies in advertising.

The event featured a line-up of insightful thought leaders in advertising and marketing from numerous industries and around the globe. Natasha Hritzuk, Senior Director of Global Consumer Insights at Microsoft discussed current behaviors of data, privacy, creativity and the effect of tech in our lives and touched on three key trends in digital advertising: Value me, intelligently on, and age of serendipity. CBC’s Jian Ghomeshi sat down with Pierre-Elliott Levasser, the VP of Digital Publishing at La Presse to discuss La Presse’s trip into the digital world, focusing on ads with narratives. The Rocket Fuel session led by its CMO, Eric Porres touched on Artificial Intelligence and its area of data. Another highlight was Google’s session with Owen Charlebois on The Future of Brand Measurement where many in the audience realized they are Gen C’er – 80% of Canadians under 35 fit in this category and check their phones 110 times a day! The week ended with the Fifth Annual Ad Ball where all the young professionals of the industry were able to let loose after a busy week with a fashion show where JWT’s David Gibb was on the runway to end the week on a high note.

 

 

Knowledge @ Wharton High School Runs Feature Spotlighting Student Panel

Knowledge @ Wharton High School, an organization dedicated to promoting financial literacy and business education among high school students, has run an article featuring the recent student panel at the Wharton Future of Advertising Project’s annual board meeting.

The November 6th panel, moderated by WFoA assistant Imran Cronk, featured current Penn students Hunter Horsley, Janina Lagemann-Doné, Sara Sodine, Katlyn Grasso and Junia Zhang sharing their perspectives on the future of advertising with WFoA board members and other attendees.

The full article is available here.