WFoA Featured in Cannes Lions Highlights Video

Jerry Wind, Lauder Professor and Director of the SEI Center for Advanced Studies in Management at the Wharton School, and Catharine Hays, Executive Director at the WFoA Program, were invited to host a seminar at the 2013 Cannes Lions Festival where they shared insights from the Advertising 2020 project. The project was a great success, delivering viewpoints from over 200 academics and industry leaders.

The Advertising 2020 project was featured in the “Cannes Lions TV: Highlights from Day 7” video. In this video, Dr. Wind asked the audience to challenge their mental models in order to open their minds to even more advertising opportunities. He also encouraged the audience to change their own mental models in regards to experimentation, big data, extended innovation, and more.

Please click here to view the video.

MMA SM2 Conference at AdWeek

Catharine Hays, Executive Director of the Wharton Future of Advertising Program, spoke in a session of MMA’s SM2 conference, the premier mobile marketing event of Advertising Week, on Wednesday, September 25th 2013 at the HighlineStages. The MMA is the foremost global nonprofit trade association for the mobile marketing industry and the SM2 conference aims to provide marketers with the tools required to optimize mobile resources and connect with customers through multiple touch points.  Catharine led a discussion entitled “DISCOVER: What’s Coming Next in Mobile Marketing & Technology: The Future is Fast, Stay in the Game” to prepare marketers for what is coming next as a result of emerging technology.  The discussion was designed to educate, prepare, and inspire.

catharine speaking at mma

Native Advertising Roundtable

In August 2013, Yahoo! APAC and the Wharton Future of Advertising Program co-hosted a series of roundtable sessions in Singapore on the topic of Native Advertising. WFoA Executive Director Catharine Hays, Wharton Professor of Marketing David Bell, and WFoA GAB member and Yahoo-APAC’s Head of Digital Marketing Solutions Group Vaasu Gavarasana convened practitioners and researchers to address evolving definitions and practices. These invitation-only events provided insight and clarity to the various debates and questions surrounding Native Advertising.