Jerry Wind, Lauder Professor and Director of the SEI Center for Advanced Studies in Management at the Wharton School, and Catharine Hays, Executive Director at the WFoA Program, were invited to host a seminar at the 2013 Cannes Lions Festival where they shared insights from the Advertising 2020 project. The project was a great success, delivering viewpoints from over 200 academics and industry leaders.
The Advertising 2020 project was featured in the “Cannes Lions TV: Highlights from Day 7” video. In this video, Dr. Wind asked the audience to challenge their mental models in order to open their minds to even more advertising opportunities. He also encouraged the audience to change their own mental models in regards to experimentation, big data, extended innovation, and more.
Please click here to view the video.