With an increasingly empowered and skeptical consumer base, marketers need to bridge the gap between advertiser-consumer relations. Native advertising, with its integrated, content-based marketing strategy, looks to be crucial to the new age of advertising.
With the generous support of Yahoo! APAC, WFoA is undertaking a research study to assess the current state of native advertising and propose a framework for native advertising of the future. We are looking to delve deeper into the heart of native advertising: What formal data and experiments do we have? What kind of native advertising works? What doesn’t?