The Wharton School of the University of Pennsylvania’s Future of Advertising Program announced Wednesday that it will host the second annual “Wharton Future of Advertising Super Bowl Ad Tweet Meet.”
Experts and pundits participating in the event will include Wharton marketing faculty, advertising executives, students, and journalists, who will comment on Super Bowl TV ads live via Twitter. The panel will begin tweeting their impressions at 7:30 pm ET at www.myfoa.net and #whartonfoa.
A WFoA Global Advisory Board member, Paran Johar, former Chief Marketing Officer of Jumptap, created this kick-off event for Advertising Week in New York City on October 1, 2012. The day-long event at New York Hudson Terrace brought together more than 500 brand, media, mobile, and advertising players to discuss the opportunities and challenges in the mobile advertising market. Leading New York City advertisers comprise many of the nearly 30 speakers at the summit.
WFoA is a sponsor of this conference on the mobile industry for senior executives in digital, media, and creative agencies.
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