Empirical Generalizations in Advertising

This invitation-only conference was hosted by WFoA and the Ehrenberg-Bass Institute of the University of South Australia and held in Philadelphia on December 4-5, 2008.  Nearly 150 researchers and practitioners convened to examine and take stock of existing advertising empirical generalizations. 

The groundbreaking findings were published by Jerry Wind and Byron Sharp in the June 2009 Special Issue of the Journal of Advertising (JAR) entitled, What We Know About Advertising: 21 Watertight Laws for Intelligent Advertising Decisions, which became one of the most popular issues in the history of JAR.