• Advertising 2020

    Advertising 2020

    Insights and ideas from over 200 thought leaders from around the world.
  • About


    Deeper insights, bolder innovation, broader positive impact of "advertising."
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    News & Events

    Roundtables, workshops, conferences, and speaking engagements
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    Research & Initiatives

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  • Blog


    Posts by WFoA and invited guests

Latest News

WFoA on “Marketing Matters:” World Cup Soccer and Playing Well With Fans - The 2014 World Cup captivated audiences around the world; an estimated 3.7 billion viewers worldwide watched the tournament, while the USA-Portugal match became the most-watched soccer…Read More »
Cannes Lions Jurors Talk Innovation and Creative Effectiveness on “Marketing Matters” - The Cannes Lions International Festival of Creativity is the world’s largest creative communications festival in the world, bringing together 12,000 creatives, marketers and technologists from 94…Read More »
Discussing the “Domain Name Land Rush” With Knowledge@Wharton - The Internet Corporation for Assigned Names and Numbers (ICANN), which administers the internet’s address system, is planning an expansion of generic top-level domain names. This potentially…Read More »
Cannes Lions Workshop on “How to Ignite Creativity in Your Entire Organization” - Professor Wind will lead this “how to” workshop on June 17, 2014 as part of the Cannes Lions Creativity Festival. Consumers and clients today expect a…Read More »
Storytelling in the Digital Age on May 14 Edition of “Marketing Matters” on Sirius XM Channel 111 - Read a blog post about the broadcast here. “We’re living in an opt-in culture… The only way to get positive attention in this environment is by creating…Read More »

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