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The Wharton Future of Advertising Program

Beyond Advertising: Creating Value Through All Customer Touchpoints

Bridging Academic and Industry Thinking in Marketing

Thought leaders from across the globe

Testing the practical implications of research

Newsworthy mentions

Taking Wharton knowledge to the world

Academic leadership and support

Business strategies for a better world


“Marketing Matters:” The Lighter Side of the Dark Side

Our September 13 Marketing Matters show featured leaders in technology, artificial intelligence (AI), and marketing.  WFoA Executive Director and Marketing Matters host, Catharine Hays, had the pleasure of speaking with Andrew Malcolm (Chief Marketing Officer, Evernote), Oren Etzioni (Chief Executive

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