• Advertising 2020

    Advertising 2020

    Insights and ideas from over 200 thought leaders from around the world.
  • About


    Deeper insights, bolder innovation, broader positive impact of "advertising."
  • News & Events

    News & Events

    Roundtables, workshops, conferences, and speaking engagements
  • Research & Initiatives

    Research & Initiatives

    Priority topics, current initiatives, research & project partners, publications
  • Get Involved

    Get Involved

    For practitioners, faculty and academics, students & alumni
  • Blog


    Posts by WFoA and invited guests

Latest News

WFoA 2014 Annual Meeting: Most Important Insights and Innovation of 2014, Priority Topics for 2015, Bold Visions for 2020 - The Wharton Future of Advertising Program’s 2014 Annual meeting took place in Philadelphia over Wednesday, October 22 and Thursday October 23, bringing over 50 figures from…Read More »
“Marketing Matters” Looks Toward 2015 with MDC Partners, Doner and RedScout - Advertising Week in  New York City is an “Opportunity to kick off the new year,” as MDC Partners Chairman and CEO Miles Nadal puts it. With…Read More »
Ad Week, and the 64 Weeks Afterward: WFoA on “Marketing Matters” Looks Ahead to 2015 with Miles Nadal and MDC Partners - With Advertising Week set to arrive shortly in New York,  the upcoming October 1 edition of WFoA on Marketing Matters will look ahead to 2015 and take in the key…Read More »
Ads in Pockets: WFoA on “Marketing Matters” Discusses the Future of Mobile - With Apple preparing to release the iPhone 6, WFoA on “Marketing Matters” took a look at the state of mobile advertising. Guests Paran Johar, Founder and…Read More »
WFoA on “Marketing Matters:” World Cup Soccer and Playing Well With Fans - The 2014 World Cup captivated audiences around the world; an estimated 3.7 billion viewers worldwide watched the tournament, while the USA-Portugal match became the most-watched soccer…Read More »

View all…