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Marketing Matters CMO Spotlight: The Ad Campaign Revolution - This week CMO Spotlight—a monthly edition of Marketing Matters—explored how the concept of the ad campaign is being redefined. Executive Director Catharine Hays and co-host Jenny…Read More »
CMO Spotlight: Reinvention & Relevance - This week, Marketing Matters tackled a theme close to every contemporary marketing practitioner’s heart: reinvention and relevance. Continuing their CMO Spotlight sessions, Executive Director Catharine Hays…Read More »
Marketing Matters CMO Spotlight: Talent Today - In the second edition of Marketing Matters’ monthly “CMO Spotlight,” WFoA Executive Director Catharine Hays and co-host Jenny Rooney, editor of Forbes CMO, explored the question…Read More »
Marketing Matters CMO Spotlight: Start-Up Mentality - On the most recent edition of Marketing Matters, WFoA Executive Director Catharine Hays welcomed back Jenny Roony, editor of Forbes CMO network, to co-host the show. Jenny, who…Read More »
“How To” With Havas Media on “Marketing Matters” - On Marketing Matters this week, the Wharton Future of Advertising leadership team—Executive Director Catharine Hays and Academic Director Professor Jerry Wind—talked to Havas Media, one of…Read More »

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