• Advertising 2020

    Advertising 2020

    Insights and ideas from over 200 thought leaders from around the world.
  • About


    Deeper insights, bolder innovation, broader positive impact of "advertising."
  • News & Events

    News & Events

    Roundtables, workshops, conferences, and speaking engagements
  • Research & Initiatives

    Research & Initiatives

    Priority topics, current initiatives, research & project partners, publications
  • Get Involved

    Get Involved

    For practitioners, faculty and academics, students & alumni
  • Blog


    Posts by WFoA and invited guests

Latest News

April Fools! “Marketing Matters” on the Humor in Advertising - This week on the April Fools edition of Marketing Matters, Catharine Hays and Jerry Wind hosted a special show, focused on humor in marketing. Guests with…Read More »
ANA Magazine on ‘The Case for Training’ - This month’s ANA Magazine includes an article titled ‘The Case for Training,’ which looks at the changing learning structure of the marketing workspace. As new jobs are…Read More »
“Marketing Matters” Talks to Forbes CMOs 2.0 - On the latest broadcast of Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WFoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Editor Forbes CMO,…Read More »
WFoA 2014 Annual Meeting: Ad2020 in a Sentence - At the WFoA 2014 Annual Meeting (October 22-23), participants and invitees were invited to answer in one bold, brief statement: What could/should advertising look like in…Read More »
WFoA 2014 Annual Meeting Report - In late 2014, the Wharton Future of Advertising Program hosted its Annual Meeting at the University of Pennsylvania’s Huntsman Hall. Over 50 executives from the worlds of advertising, marketing,…Read More »

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