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  • Advertising 2020

    Advertising 2020

    Insights and ideas from over 200 thought leaders from around the world.
  • About

    About

    Deeper insights, bolder innovation, broader positive impact of "advertising."
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    News & Events

    Roundtables, workshops, conferences, and speaking engagements
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    Research & Initiatives

    Priority topics, current initiatives, research & project partners, publications
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    Blog

    Posts by WFoA and invited guests

Latest News

ANA Magazine on ‘The Case for Training’ - This month’s ANA Magazine includes an article titled ‘The Case for Training,’ which looks at the changing learning structure of the marketing workspace. As new jobs are…Read More »
Marketing Matters Talks to Forbes CMOs 2.0 - On the latest broadcast of Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WFoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Editor Forbes CMO,…Read More »
WFoA 2014 Annual Meeting: Ad2020 in a Sentence - At the WFoA 2014 Annual Meeting (October 22-23), participants and invitees were invited to answer in one bold, brief statement: What could/should advertising look like in…Read More »
WFoA 2014 Annual Meeting Report - In late 2014, the Wharton Future of Advertising Program hosted its Annual Meeting at the University of Pennsylvania’s Huntsman Hall. Over 50 executives from the worlds of advertising, marketing,…Read More »
Marketing Matters: Interviews with CMOs and Brand Builders Part II - On the next WFoA broadcast on Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WfoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Forbes CMO,…Read More »

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