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Out of Home Advertising on”Marketing Matters” Sirius XM 111, April 2, 5-7pm - On the April 2 edition of Marketing Matters, Jerry Wind and Catharine Hays discussed the latest trends impacting  Out of Home Advertising, including facial recognition.  Joining them were guests  Joe Cotugno, Partner, Senior Vice President of Client Services, Ayuda Systems; Mikhail Damiani, CEO, BlueBite; and Jacqueline Demchuk, Marketing & Communications Director, OMAC (Toronto). The Wharton Future of Advertising Program  airs […]
Marketing Matters show on Sirius XM 111 discusses Native Advertising - Professor Jerry Wind and WFoA Executive Director Catharine Hays recently hosted the March 5 edition of Marketing Matters on Business Radio Powered by Wharton, SiriusXM Satellite Radio Channel 111. The show provided listeners with a primer on Native Advertising: marketing content that appears within a website’s main  content feed and which often resembles the editorial content of […]
Super Bowl XLVIII: Lessons for Advertisers - Despite the drastic changes that are transforming the industry, advertisers continue to spend enormous—and growing—sums to be a part of the national conversation by advertising during the Super Bowl. Professor Jerry Wind and WFoA Executive Director Catharine Hays co-hosted their first Sirius XM radio show on Wednesday, February 5, 2014, as part of the weekly series Marketing Matters on Business Radio […]
WFoA Contributes to Knowledge@Wharton Piece on Violent Ads - An article published by Knowledge@Wharton on the amount of violence in this year’s Super Bowl ads quoted both Professor Jerry Wind and WFoA Executive Director Catharine Hays. The article grapples with the question of balancing advertisers’ imperatives to grab viewers’ attention with the need to present responsible images that won’t harm viewers or brand image. “It is […]
Catharine Hays Quoted in Portland Oregonian Article on Coca-Cola Super Bowl Spot - A story on Coca-Cola’s “It’s Beautiful” tv spot in the February 7th edition of the Portland Oregonian quoted WFoA Executive Director Catharine Hays. “In this age of social media,” Hays says in the article, “one of the things we’re seeing is how brands need to embrace that they have a personality,  they have a way of […]

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