• Advertising 2020

    Advertising 2020

    Insights and ideas from over 200 thought leaders from around the world.
  • About


    Deeper insights, bolder innovation, broader positive impact of "advertising."
  • News & Events

    News & Events

    Roundtables, workshops, conferences, and speaking engagements
  • Research & Initiatives

    Research & Initiatives

    Priority topics, current initiatives, research & project partners, publications
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    Get Involved

    For practitioners, faculty and academics, students & alumni
  • Blog


    Posts by WFoA and invited guests

Latest News

Marketing Matters CMO Spotlight: Start-Up Mentality - On the most recent edition of Marketing Matters, WFoA Executive Director Catharine Hays welcomed back Jenny Roony, editor of Forbes CMO network, to co-host the show. Jenny, who…Read More »
“How To” With Havas Media on “Marketing Matters” - On Marketing Matters this week, the Wharton Future of Advertising leadership team—Executive Director Catharine Hays and Academic Director Professor Jerry Wind—talked to Havas Media, one of…Read More »
April Fools! “Marketing Matters” on the Humor in Advertising - This week on the April Fools edition of Marketing Matters, Catharine Hays and Jerry Wind hosted a special show, focused on humor in marketing. Guests with…Read More »
ANA Magazine on ‘The Case for Training’ - This month’s ANA Magazine includes an article titled ‘The Case for Training,’ which looks at the changing learning structure of the marketing workspace. As new jobs are…Read More »
“Marketing Matters” Talks to Forbes CMOs 2.0 - On the latest broadcast of Marketing Matters, Sirius XM 111 on Business Radio Powered by Wharton, WFoA’s Executive Director Catharine Hays and guest co-host Jenny Rooney, Editor Forbes CMO,…Read More »

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