• Advertising 2020

    Advertising 2020

    Insights and ideas from over 200 thought leaders from around the world.
  • About


    Deeper insights, bolder innovation, broader positive impact of "advertising."
  • News & Events

    News & Events

    Roundtables, workshops, conferences, and speaking engagements
  • Research & Initiatives

    Research & Initiatives

    Priority topics, current initiatives, research & project partners, publications
  • Get Involved

    Get Involved

    For practitioners, faculty and academics, students & alumni
  • Blog


    Posts by WFoA and invited guests

Latest News

WFoA Super Bowl Tweet Meet 2015 - As the Seahawks and the Patriots prepare to face each other in Arizona, advertisers are prepping their most lavish TV spots, and the Wharton Future of Advertising Program’s esteemed…Read More »
Marketing Management Matters: Interviews with CMOs and Brand Builders on Sirius XM 111 - “The first thing I did was take TV off the table [when I arrived at Converse],” explains guest Geoff Cottrill, VP of Brand Segments for Converse,…Read More »
The 26th Shopping Day Before Christmas: Small Business Saturday, AmEx, and Etsy - The post-Thanksgiving shopping weekend looms like a monolith on retailers’ calendars—American consumers were projected to have spent more than $50 billion over the period from November…Read More »
WFoA 2014 Annual Meeting: Most Important Insights and Innovation of 2014, Priority Topics for 2015, Bold Visions for 2020 - The Wharton Future of Advertising Program’s 2014 Annual meeting took place in Philadelphia over Wednesday, October 22 and Thursday October 23, bringing over 50 figures from…Read More »
“Marketing Matters” Looks Toward 2015 with MDC Partners, Doner and RedScout - Advertising Week in  New York City is an “Opportunity to kick off the new year,” as MDC Partners Chairman and CEO Miles Nadal puts it. With…Read More »

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