Knowledge @ Wharton High School Runs Feature Spotlighting Student Panel - Knowledge @ Wharton High School, an organization dedicated to promoting financial literacy and business education among high school students, has run an article featuring the recent student panel at the Wharton Future of Advertising Project’s annual board meeting. The November 6th panel, moderated by WFoA assistant Imran Cronk, featured current Penn students Hunter Horsley, Janina […]
GAB Annual Meeting 2013: Thoughts on the Future of Advertising and Creating the Advertising 2020 Coursera Course - The Wharton Future of Advertising Program’s 2013 Annual Global Advisory Board Meeting was held in Philadelphia on Wednesday, November 6 and Thursday, November 7, 2013 at Van Pelt-Dietrich Library’s Special Collections Center at the University of Pennsylvania. The meeting kicked off with a reception on Wednesday evening, which included GAB members, special guests, as well […]
WFoA and Yahoo Native Advertising Collaboration Featured in The Business Times - As native ad spend increases rapidly, The Business Times Singapore features a key partnership between WFoA and Yahoo, which seeks to explore and shape the future of native advertising. Read the article here.
WFoA Featured in Cannes Lions Highlights Video - Jerry Wind, Lauder Professor and Director of the SEI Center for Advanced Studies in Management at the Wharton School, and Catharine Hays, Executive Director at the WFoA Program, were invited to host a seminar at the 2013 Cannes Lions Festival where they shared insights from the Advertising 2020 project. The project was a great success, delivering viewpoints […]
Wharton Student, Kelly Yao, Describes Experience Working with WFoA - Kelly Yao, Wharton Class of 2016, details her summer job at WFoA, what it taught her, and how it helped her choose a major.